Jobs and Careers

Director Data Monetization - Media Ad Sales

United Statesfull_timeVerifiedPosted 22 Mar 2023

About the role

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

We are looking for an experienced Director of Data Monetization to oversee our Media Network Advertising Sales. As a Director, you will be responsible for partnering with our media network portfolio of clients to ensure revenue growth and drive performance. You will work closely with cross capability teams to align revenue goals and objectives while delivering the best return for our clients and their advertisers.

You will be responsible for driving revenue growth through the monetization of our client’s vast first-party data assets and cultivate targeted advertising sales across media networks.

The ideal candidate will have a strong understanding of media networks, data-driven solutions, platforms and advertising sales strategies, and a proven track record of developing, nurturing, and closing customized advertising strategies.

Your Impact:

Develop and implement media network focused data-driven advertising sales strategies to drive revenue growth across our retail client’s media network.
Represent our client’s first-party data assets in market, with an acute focus on closing relevant advertising campaigns.
Work closely with internal and external teams to identify and prioritize media network advertising opportunities.
Develop and maintain relationships with key advertising partners, agencies, and clients.
Ensure that all advertising campaigns are optimized for maximum performance and revenue generation.
Stay up-to-date with the latest trends and technologies in media networks and data-driven advertising sales, and bring new ideas and strategies to market.

Qualifications

Your Skills & Experience:

Significant experience in media network and data-driven advertising sales
Proven track record of success in driving revenue growth through the monetization of media networks and data assets.
Ability to understand the interconnected nature of first-party data, creative assets, campaign KPIs, attribution and closed-loop measurement, and differentiated activation channels to achieve overall campaign objectives.
Familiarity with technology stack required for media networks, including cloud platforms, server side SSPs, sponsored search and promoted display ad tech, CDP, identity resolution, among others.
Adept at elevating and clearly explaining the benefits of media network campaigns when not associated with a seasonality or event calendar.
Skilled at identifying and communicating the benefits of media networks, including how they support print or point-of-sale initiatives.
Proficient at navigating the complex organizational structures of media network clients, as well as their counterparts within companies purchasing advertisements.
Strong analytical skills and the ability to leverage data to drive insights and revenue growth
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team in a fast-paced, dynamic environment.
Strong leadership skills, with the ability to manage and motivate a team.
Bachelor's degree Business Administration, Marketing, or equivalent experience