Associate Director of Admissions and PSEO

Company Description

Augsburg University has maintained a strong academic reputation defined by excellence in the liberal arts and professional studies since 1869. A safe and welcoming campus in the heart of Minneapolis, Augsburg offers undergraduate and graduate degrees to nearly 3,200 diverse students.

Augsburg’s mission is to educate students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings.

Augsburg invites individuals who share our mission and commitment to intentional diversity, equity, inclusion and belonging to join our community.  In particular, Augsburg invites BIPOC, LGBTQIA+, individuals with disabilities, women, veterans and those from underrepresented or marginalized backgrounds are encouraged to apply. 

Strategic Enrollment Management at Augsburg University

The Strategic Enrollment Management division’s vision is to be a belonging organization that builds deeper relationships, changes systems, and dismantles the tenets of white supremacy and oppression in higher education enrollment management. 

Our mission is to meet every student where they are with authentic presence, outreach, and engagement.  We exist to deliver enrollment results, innovation, service, and the essential infrastructure to attract, meet the needs of, and enroll future graduates.  

The division includes four uniquely equipped teams; Operations, Undergraduate Admissions, Graduate and Degree Completion Enrollment Development, and Financial Aid.   Through mindful inclusion, we sustain a culture of our own learning to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. 

We welcome BIPOC individuals to join our Belonging Organizational Structure as we build a team that better represents the students we serve. 

Job Description

The Associate Director of Admissions is a key leadership role responsible for driving sustainable growth in recruitment and admission activities. This position oversees the University's PSEO programs and provides strategic direction while also focusing on individualized recruitment and relationship management efforts with prospective students. The Associate Director works with incoming first-year and transfer student populations, contributing to their success and ensuring a seamless admissions process.

Primary Responsibilities

70% of time spent on PSEO direct student/guidance counselor engagement:

• Cultivate and maintain relationships with PSEO partners.
• Maintain differentiated ongoing contact and communication with key high school staff.
• Oversee the student admissions process for the PSEO program.
• Support student/program success In collaboration with PSEO campus partners. 
• Provide data reporting and analysis related to the PSEO program.
• Serve as a student success coaching for prospective students as part of Augsburg Applies To You program. 
• Work with a limited group of students to strengthen recruitment impact through first-hand knowledge of student experiences.
• Conduct recruitment, yield, and anti-melt activities throughout the entire enrollment cycle.

30% of time spent on administrative tasks:

• Serve as an inclusive thought leader and strategic partner to aid in the design, planning, execution, and launch of continuous efforts to maintain and build upon Augsburg’s competitiveness within primary and secondary market segments.
• Manages a team of direct reports, providing skill/knowledge training, guidance and support on the team’s work capacities as well as individual belonging and growth.
• Assist with application review management, effectiveness and final admission decisions.
• Collaborate with the Operations Team to execute engaging on-campus and off-campus recruiting events and marketing communications. 
• Contribute to key strategies, such as Augsburg Applies to YOU and Power of US.
• Compile key admissions data reports, analyze trends and outcomes, and recommend actions.
• Collaborate with the Director to identify and implement innovative methods of engaging with prospective students.  
• Design, manage, and monitor tailored engagement approaches based on student backgrounds and goals.

Additional Responsibilities

• Identify new opportunities to increase interest and enhance yield of admitted applicants.
• In partnership with the Director, work collaboratively with cross-cam