Senior Demand Generation Manager

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity

New Relic is seeking a hands-on, strategic marketer to join our growth marketing team. This role will develop and optimize user/customer lifecycle programs to drive engagement, build pipeline, and accelerate business growth. This role will work cross-functionally with product, content, integrated campaigns, sales (SDRs), and other marketing teams (e.g., Field) to define needs, manage programs end-to-end, and create innovative campaigns and nurture experiences that engage key personas across all business segments. This role has potential to take on additional areas of contribution and ownership including customer journey mapping, email channel efficiencies, best practices in sales enablement, and more.

What you'll do

• Work closely with the Director of Demand Gen and Director of Integrated Campaigns to identify aligned priorities and programs to support pipeline
• Work with the marketing operations team to build new nurture programs and optimize digital channel performance include strategic audience segmentation/retargeting
• Deepen our understanding of customer behavior, identify patterns in their behavior and interactions across nurture touchpoints
• Manage KPIs, own campaign performance, and use data and insights to build and refine personalized experiences
• Leverage internal AI tools to scale content and automate workflows
• Partner with content team to identify messaging and strategic opportunities to generate impact with persona-based messaging
• Propose proactive growth opportunities to generate new business for New Relic

This role requires

• 4-6 years of marketing experience in demand generation or growth function; ideally in B2B and/or tech company
• Subject matter expertise in multiple areas of marketing, such as; paid media, email, organic social, web, SEO
• A clear track record in driving success in growth marketing, acquiring, retaining, and engaging leads/customers
• Innovative growth-hacking mindset (i.e., new applications of AI to drive down-funnel conversions)
• Bachelor’s degree+
• Self-driven, well-organized, detail-oriented, data-obsessed mindset, with creative approach.
• Proficiency in MarTech tools like Marketo, Salesforce, Tableau, etc.
• Strong communication and writing skills

Bonus points if you have

• Experience with growth programs for Saas tech company, agency, or in-house.
• Understanding of Engineer and DevOp personas as well as Enterprise and Commercial buyer personas
• Marketo and/or Salesforce Certification

Please note that visa sponsorship is not available for this position.

LI-JH1 

The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range$114,000—$143,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce mod