Sr. Industry Marketing Manager - SLED

Cohesity is on a mission to radically simplify how organizations secure and manage their data, while unlocking limitless value. As a leader in data security and management, we make it easy to secure, protect, manage and derive value from data—across the data center, edge, and cloud. At Cohesity, we're a group of builders and go-getters who are committed to doing the right thing. We encourage you to come as you are, as our differences make us stronger.

We’ve been named a Leader by multiple analyst firms and are prominently featured in the Forbes Cloud 100 and CRN’s Coolest Cloud companies. 

Join us and we'll lead the way together.

Want to help state & local government and education institutions simplify the world of security and data management? 

Cohesity is on a mission to radically simplify how organizations secure and manage their data, while unlocking limitless value. As a leader in data security and management, we make it easy to secure, protect, manage and derive value from data—across the data center, edge, and cloud. At Cohesity, we're a group of builders and go-getters who are committed to doing the right thing. We encourage you to come as you are, as our differences make us stronger.

We’ve been named a Leader by multiple analyst firms and are prominently featured in the Forbes Cloud 100 and CRN’s Coolest Cloud companies. 

Join us and we'll lead the way together.

About the Role:

We are looking for a modern Senior Industry Marketing Manager who will join the industry marketing team with deep industry knowledge to lead the go-to-market strategy and demand generation for the state & local and education (SLED) segment. This individual contributor and subject matter expert role will report to the Director of Federal, SLED and Healthcare. They will own the go-to-market strategy, planning, and execution of demand generation for the SLED segment. They will work alongside the industry and solutions marketing team, product marketing, and other global marketers to execute a quarterly regional plan supporting the sales pipeline and revenue objectives. 

How You Will Make a Difference: 

• You will create, own, and execute a quarterly regional marketing plan to support the SLED segment sales pipeline and revenue objectives
• You will drive demand and thought leadership through ideation and/or creation of marketing assets and collateral, including, events, white papers, customer case studies, videos, blogs, and webinars.
• You will participate in developing positioning and messaging using sector trends, competitive activity, and analyzing audience/customer insights.
• Communicate the segment's value proposition and key messaging to key internal stakeholders to ensure shared understanding and consistency throughout the company.
• Serve as an external subject expert at industry conferences, tradeshows, and events.
• Be data-driven by measuring lead and pipeline ROI through metrics analysis and reporting via SFDC/Marketo/Tableau
• Be a strategic partner for the SLED field sales teams and align participation and goals to drive KPIs and ROI 
• Amplify the voice of the customer through marketing activities to highlight our customers' successes.

We'd love to talk with you if you have many of the following:

• 6-10  years of marketing experience focused on state & local government and education industry 
• Enterprise software and/or hardware background
• Proven track record of successfully partnering with sales management
• Excellent written and spoken communication with executive-level communication experience is a plus
• Strong project management, negotiation, and decision-making skills
• Experience with developing integrated, multi-touch marketing plans 
• Must be a self-starter with an owner mentality who enjoys working in a fast-paced software start-up environment with innovation collaboration, and analytical spirit. 
• Experience with sales and marketing automation systems – Salesforce, Marketo, Splash, Tableau experience is a plus
• Bachelor’s Degree or equivalent preferred
• Travel requirements - 25%

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Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as l