Senior Manager - Digital Content Strategy & Production

About the Department     

    

The Communications Department brings the value of Novo Nordisk medicines and innovations to life through strategic communications that elevate our purpose, drive our business, foster our culture and enhance our reputation with patients, customers, employees and society in the US.  Communications is comprised of four distinct yet synergistic teams that work collaboratively with a focus on proactive and progressive approaches to:  Corporate Reputation & Brand; Commercial Communications; Enterprise & Leadership Communications; and Digital Channels & Content.  We provide objective strategic communications counsel, an ability to flex with shifting organizational priorities and emerging needs and a strong focus on ethics and discretion with the sensitive information we are entrusted with.  As part of Team Novo Nordisk, you will have an opportunity to work with extraordinary, energizing and diverse talent where your distinct perspectives and expertise are valued as we work together to change lives for the better.

 

The Position

 

The Sr. Manager, Digital Content Strategy & Production reports to the Dir, Digital, Content & Channels and is responsible for managing US Operations (USO) corporate digital channels; social media, and the USO corporate website.  This role also supports identifying new opportunities and strategies by staying current on social and web trends and best practices, with a heavy emphasis on compelling storytelling and the creation of consumer-focused content that resonated with USO’s stakeholders and target audiences. The Sr. Manager is responsible for developing and executing the strategy for all digital marketing efforts—including SEO/SEM—while also driving the corporate influencer strategy to amplify brand reach and authenticity. Working in close collaboration with key stakeholders, this role leads the evolution of USO’s content strategy to favorably position the company and enhance corporate reputation through proactive digital community management and engagement. Internally, the Sr. Manager, Digital Content Strategy & Production is viewed as a thought leader on social media and website content strategies and tactics, serving as a creative working within a corporate branding center of excellence. 

 

Relationships

 

• Reports to the Director, Digital, Content & Channels
• Collaborates and serves as a subject matter expert with all areas within USO regarding social media and website management content and related analytics
• Collaborates with Headquarters Corporate Affairs as a subject matter expert regarding social media and website
• Manages professional communications agency partners and outside consultants

 

Essential Functions:

 

DIGITAL CONTENT MANAGEMENT (NNI CORP SOCIAL MEDIA & WEBSITE)

 

• Leads US-directed content social media strategy, governance and guidelines
• Owns US corporate website strategy, content prioritization and governance
• Curates, creates, adapts and optimizes content for US corporate digital channels, including USO corporate social media properties,  website and blog
• Develops content competencies/capabilities across USO Comms and internal stakeholders including TA areas
• Triages content requests and campaigns from stakeholders ensuring alignment with digital communications and the company’s strategies
• Manages and maintains the editorial content calendar for all digital channels in service of US reputation activations and goals
• Project manages and edits original social and web content, ensuring it is both high quality, on-brand and the USO corporate brand voice is consistent across and all digital channels
• Ensures all digital content follows compliance requirements prior to distribution on digital channels
• Manages and builds relationships with internal teams; Legal, Medical and Regulatory
• Translates best practices for digital and corporate branding to ensure uptake of new ways of communicating in alignment with the corporate narrative
• Creates opportunities and solutions with other stakeholders (Commercial Communications, Marketing, HR, etc.) to link corporate social media properties to other USO commercial/non-commercial properties
• Supports development of promotional strategies that increase rea