Associate Director. Paid Search

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.  

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Job Description

The Paid Search Associate Director provides functional leadership to a team of experienced Paid Search marketers to ensure the best execution and team growth.  Search Associate Directors oversee books of business either at client-wide scale or multi-brand teams, partnering with the broader leadership team to establish client strategic vision.  The goal for this role is to understand the needs of the client and their teams and foster an environment to accomplish both.

Key Responsibilities

·       Main point of escalation across assigned brands, to address client needs, questions, or challenges with approach-based solutions

·       Builds trusting relationships with client counterparts, viewed as strategic Search expert

·       Evolve client understanding by educating on Search behavior, the channel’s role in the marketing mix, and how it contributes to the brand goals

·       Shows accountability for team’s work, establishing areas of focus, identifying tactical knowledge gaps and creating resources to guide efficiency of workflow and enhance deliverable quality

·       Create a culture of transparency, comradery and accomplishment within their team

·       Ensure performance is easily reviewed, driving adoption of performance-driven optimization best practices at scale and identifying pilot opportunities to improve

·       Facilitate cross-departmental collaboration by working with team members to create synergistic plans and reports.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

Qualifications

·       Expert understanding of Search landscape, buying platforms and new/evolving product offerings, with expertise in campaign implementation, management and optimization

·       Understanding of client category landscape and factors

·       Broad knowledge of digital landscape and agency capabilities (planning, SEO, online and offline Media, technology)

·       Firm understanding of connection between Search and the broader media mix

·       Expert ability to link brand goals search campaign organizing and execution

·       Leverage visual storytelling to simplify the complex and accelerate client understanding

#LI-Hybrid

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.