Senior Associate, Activation Linear Planning

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Role Summary and Impact</span></strong><span data-ccp-props="{}"> </span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">The <strong>Senior Associate, Activation Linear Planning </strong>will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio). This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies. We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Skills and Experience</span></strong><span data-ccp-props="{}"> </span></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Design, develop, and implement complex offline media plans (TV, Print, Radio), ensuring optimal performance and efficiency.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Conduct in-depth competitive analyses, translating complex data into strategic insights and actionable recommendations.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Independently manage and leverage