Director, Programmatic

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We’re an independent media partner offering transparency, integration, and a relentless focus on business impact. 

The Director, Programmatic at BarkleyOKRP plays a pivotal leadership role overseeing strategic direction, performance delivery, and client relationships across a portfolio of programmatic accounts. This individual is the senior lead on programmatic initiatives and ensures the execution of best-in-class media strategies across DV360, The Trade Desk, and Amazon DSP. The role requires a strategic thinker and strong people leader who deeply understands a full-funnel programmatic approach. 

 Qualities

Here’s what it takes to be successful in the role:

• ​Strategic Leadership: You think beyond individual accounts to connect programmatic strategies with broader business goals. You influence stakeholders, confidently navigate complexity, and lead teams toward long-term success.  

• Empathetic People Leadership: You lead with empathy and integrity, developing others by recognizing their strengths, coaching through challenges, and fostering a culture of feedback and growth.   

• Curiosity with Accountability: You continuously ask "why" and seek to understand the bigger picture—but you also take action. You balance intellectual curiosity with the urgency to drive impact and results.  

• Executive Communication & Influence: You synthesize complex data and strategic thinking into compelling narratives for clients and internal stakeholders. You’re persuasive, clear, and always audience-aware.  

• Operational Excellence: You establish clear priorities, design scalable processes, and ensure that teams are set up to execute with quality and consistency. You balance detail orientation with big-picture thinking.  

• Resilience and adaptability: You thrive in change. You can pivot quickly, lead through uncertainty, and remain solution-oriented—even when circumstances are ambiguous or high-pressure.  

• Self-Driven Growth: You are reflective and growth-minded—constantly learning, evolving, and helping others do the same.  

Responsibilities:  

• Lead the strategic vision and direction for a portfolio of programmatic accounts, ensuring alignment with broader marketing goals and business outcomes  

• Act as the primary senior contact for client leadership, supporting account growth of activation strategies in partnership with internal teams  

• Manage and mentor direct reports and cross-functional programmatic teams across a portfolio of clients  

• Establish clear performance expectations and support direct report career growth through coaching, feedback, and accountability  

• Champion a collaborative, feedback-rich culture that fosters professional development, autonomy, and high performance at every level  

• Set quality standards across accounts and ensure