Sr Manager, Influencer Measurement and Analysis

Overview

The Senior Manager of Measurement & Analysis Standards will play a critical role in defining and implementing the measurement frameworks and data analytics strategy that will quantify the impact of influencer marketing on brand performance and business outcomes. This role will be responsible for developing global measurement guidelines and frameworks that provide a clear view of the ROI from influencer marketing investments.

Working closely with internal teams, including marketing science, media, and insights, this position will ensure the company applies best-in-class data practices, metrics, and analytics across all influencer campaigns. The goal is to build consistent measurement standards across markets that align with business objectives and drive insights to inform decision-making.

Responsibilities

Define Measurement Frameworks & Guidelines:

• Lead the development of a comprehensive, global measurement framework for influencer marketing, aligned with the company’s business and marketing goals.
• Establish clear KPIs and metrics to measure influencer campaign effectiveness and their direct impact on brand growth, customer engagement, and business performance.

Data Management & Analytics:

• Ensure all influencer marketing initiatives are supported by robust data collection processes, enabling in-depth analysis of performance at both a global and local level.
• Develop methodologies for analyzing data across a variety of metrics including brand lift, sales impact, engagement, and long-term brand loyalty.
• Drive ongoing data standardization efforts to ensure consistency across all regions, campaigns, and platforms

Business Impact & ROI Qualification:

• Work closely with the marketing science and insights teams to build models that connect influencer marketing investments to business outcomes such as sales uplift, customer acquisition, and retention.
• Provide insights and recommendations to the business by analyzing influencer marketing campaigns' overall performance, highlighting areas of success, risks, and optimization opportunities.

Collaborative Partnerships:

• Collaborate with local market teams, media, and marketing science divisions to develop a cohesive understanding of influencer marketing’s role across the consumer journey.
• Partner with global and regional stakeholders to ensure that campaign performance data is accessible, usable, and actionable by teams across the organization.

Reporting & Insights Delivery:

• Deliver regular performance reports to senior leadership, summarizing key insights, learnings, and recommendations for improving influencer marketing outcomes.
• Establish dashboards and reporting templates that allow internal teams and stakeholders to visualize influencer marketing performance in real-time

Innovate with Emerging Metrics:

• Stay on the cutting edge of influencer measurement trends by continuously researching and incorporating new methodologies and tools for measurement, ensuring the company maintains a competitive edge.
• Develop innovative measurement approaches to account for evolving digital behaviors and emerging social platforms

Compensation & Benefits:

• The expected compensation range for this position is between $118,700 - $198,800.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Qualifications

Education/Experience:

• 5-7+ years of experience in marketing analytics, measurement, or marketing science roles, ideally within a global organization.
• Strong experience in digital marketing analytics, with a focus on social media or influencer marketing measurement frameworks.
• Background in data management, performance analysis, or business intelligence, with an ability to interpret complex data sets to derive actionable insights.

Technical Skills:<