National Director of Brand Marketing, Fundraising

Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives.  Here at the American Heart Association, you matter and so does your career.

 

The American Heart Association has an excellent opportunity for a National Director of Brand Marketing, Development based out of our National Center office! This position can be remote/home based but must reside near a major airport.

 

Reporting to the National VP, Brand Marketing, the Director of Development Marketing is an insights-driven, results-oriented digital marketing expert responsible for increasing revenue and donor participation and engagement by developing national and local marketing strategies to increase participation and positioning around core events, corporate fundraising and new revenue opportunities.

 

The Director of Development Marketing partners with fundraising teams to develop and implement marketing strategies for peer-to-peer fundraising, promotion and amplification of core events, participation in grassroots experiences, and creation of year round activities and tactics to support new pathways for corporate and donor engagement.

 

This role will oversee integrated marketing planning, budget management, media placement and reporting, and creative execution including development of content in collaboration with social, digital and communications leads to deliver consistent messaging in all channels of the customer journey.  Builds and maintains relationships with all stakeholders to meet business needs and ensure effective delivery of strategies in market.  Supervises others.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.

Responsibilities

• Lead marketing efforts to increase revenue and donor/participation engagement by developing national and local marketing strategies to increase participation and positioning around core events. 
• Develops, communicates, and advises planning and implementation of multi-channel marketing activities, strategies and messaging for donor engagement, core events and corporate sales to drive awareness, participation, fundraising and revenue. 
• Leads development and communication of short-term and long-term strategic plans. Assesses internal and external trends in the market to define marketing objectives and success, including specific goals, relevant metrics, and methods for reporting plan achievement.
• Collaborates, develops and maintains key partnerships and fosters strong cross-functional collaboration with internal and external partners, agencies, and field/ sales teams. Leads integration and implementation of omnichannel marketing strategies, including SEO/ SEM, CRM, sales/promotional tools, experiential, peer-to-peer, messaging, content, consumer journey and brand compliance regionally and nationally.   
• Oversees agencies/ vendors to create and implement media and content marketing placements across owned, paid, and earned channels to increase lead generation and peer to peer and corporate fundraising effectively.
• Accesses data and evaluations from a variety of internal and external sources to develop insights, identify areas of opportunity and optimize effectiveness of marketing communications. Collaborates with analysts and cross functional team to deliver performance reports and insights and recommends actions or revisions to strategies.
• Builds powerful partnerships with Development business leaders and Integrated Marketing and Communications colleagues to deliver product improvements and defined marketing gains.
• Serves as target audience, content, and messaging expert for marketing techniques to effective increase revenue generation. Identifies standard methodologies and digital trends for gaining new targets and leads.
• Responsible for managing budget for assigned brands. Creates innovative and optimal media strategies, implements test and learns, works with partners to build, track and optimize advertising campaigns.

Want to help get your resume to the top?   Take a look at the experience we require:

Qualifications

 

• Bachelor’s Degree or equivalen