Senior Manager, Market Intelligence – Platform Market Insights

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Senior Manager of Competitive Intelligence for Platform Market Insights will drive strategic competitive initiatives critical to ServiceNow's continued market leadership in enterprise low-code application development, workflow automation, and agentic AI. Working closely with the AI Market Insights lead, this role sits at the heart of ServiceNow's differentiation story: the Now Platform as the unified AI platform for business transformation. You will lead competitive strategy across App Engine, Integration Hub, Automation Engine, and the rapidly evolving AI Agent portfolio, including AI Agent Studio, AI Agent Orchestrator, and Now Assist. This role requires close collaboration with senior leaders across Product, Sales, Marketing, and Corporate Strategy, and will directly support ServiceNow's largest and most strategically important platform and AI deals. 

What you get to do in this role:   

• Develop and implement competitive GTM programs that position the Now Platform against Microsoft Power Platform, Salesforce Platform (including Agentforce), and enterprise low-code competitors such as Pega, Mendix, and OutSystems. 

• Define and execute ServiceNow's competitive strategy for agentic AI, articulating the differentiation of AI Agent Studio, AI Agent Orchestrator, and AI Control Tower against Microsoft Copilot, Salesforce Agentforce, and emerging agentic AI offerings from hyperscalers and point solution vendors. 

• Lead competitive intelligence efforts for App Engine and Automation Engine, ensuring clear positioning against enterprise low-code platforms where ServiceNow has been named a Gartner Magic Quadrant Leader for five consecutive years. 

• Shape the competitive narrative for Integration Hub and Workflow Data Fabric, positioning ServiceNow's approach to enterprise connectivity against iPaaS vendors (MuleSoft, Boomi, Workato) and native platform integration capabilities from Microsoft and Salesforce. 

• Track and analyze the technical evolution of competing AI platforms, including LLM partnerships, model governance approaches, and agentic reasoning architectures to inform product strategy and competitive positioning. 

• Collaborate cross-functionally with senior leadership in Product Management, Sales, Marketing, and Corporate Strategy to create integrated product and GTM strategies that leverage ServiceNow's unique combination of workflow automation, unified data model, and built-in AI capabilities. 

• Provide direct competitive intelligence support on strategic, high-stakes platform deals, particularly in accounts evaluating consolidated platform strategies versus best-of-breed approaches. 

• Produce and deliver high-quality competitive briefs, technical comparisons, and regular updates to executive leadership and the Board of Directors. 

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 

• Exceptional written and verbal communication skills; ability to craft compelling narratives and clearly articulate complex technical concepts to both executive and technical audiences. 
• Familiarity with the competitive dynamics between Microsoft, Salesforce, and ServiceNow in enterprise workflow and AI markets. 

• Experience working directly with C-suite executives and board-level stakeholders. 

• Strong analytical mindset, strategic thinking, and business acumen. 

• Understanding of enterprise platform evaluation criteria, including extensibility, governance, security, and total cost of ownership considerations. 

• Prior experience leading competitive intelligence or strategic marketing initiatives at a platform or infrastructure technology company. 

• Deep knowledge of the enterprise software industry, including