Solution Marketing Senior Manager

Who are we?

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals. 

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success. 

Job Summary

We are seeking a dynamic Senior Manager of Solution Marketing to develop and implement go-to-market (GTM) strategies for our data center and networking solutions, with a focus on partner ecosystems and industry verticals. This role is critical in aligning marketing efforts with sales objectives by leveraging key stakeholders across the company including partner marketing, partner sales, partner solutions development, business development, the global campaigns team, product marketing, field marketing, and sales enablement. 

You will be responsible for conducting market, customer, and partner research and determining opportunities where we can activate GTM strategies to win more business. You will also be responsible for supporting joint marketing activities with partners, including webinars, in-person events, and content development. The role requires a strategic mindset, a data-driven approach, a strong ability to collaborate with cross-functional teams to deliver measurable results, and a roll-up-the-sleeves team-first attitude. 

This role is pivotal in defining targeted messaging, sales enablement, and joint go-to-market motions that help our partners grow revenue while driving top-line revenue for the company. 

Responsibilities 

• Develop sell-with go-to-market programs for our strategic partners

• Spearhead messaging and communications strategies for partner enablement programs  

• Research and develop partner-led, as well as verticalized, customer use cases that will drive a deeper understanding of our buyer personas and ultimately messaging and content development.

• Conduct marketing and database analysis on accounts in certain industry verticals to identify opportunities to expand with current customers or target new segments and partners 

• Work closely with partner program management teams to ensure alignment on messaging and joint marketing activities, suc