Associate Manager, Digital Media (TikTok Shop)

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About MetagenicsMetagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.People Culture FirstWe believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

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The Role

 

Metagenics is seeking an Associate Manager, Digital Media (TikTok Shop) to lead strategy, activation, and optimization across TikTok’s commerce ecosystem. This role will own TikTok Shop media execution and promotional strategy, ensuring alignment with broader paid media, amazon, influencer, and CRM initiatives. The ideal candidate has hands-on experience scaling a TikTok Shop business and a deep understanding of creator commerce, paid amplification, and content trends on the platform.

 

Key Responsibilities

 

What you’ll do:

 

TikTok Media Activation

• Lead TikTok paid media planning and execution, optimizing for awareness, conversion, and ROAS goals.
• Manage budgets, pacing, and performance reporting for TikTok campaigns.
• Test and scale creative variations, audiences, and placements using data-driven insights.

 

TikTok Shop Strategy & Optimization

• Partner with Brand Experience/ content Director to develop TikTok Strategy.
• Develop and manage TikTok Shop promotional calendar, ensuring alignment with DTC and Amazon channel offers.
• Oversee day-to-day shop maintenance (catalog updates, pricing accuracy, tagging, product feeds, and PDP enhancements).
• Partner with internal creative and merchandising teams to ensure product pages and assets reflect brand storytelling and conversion best practices.
• Continuously refine product selection, bundles, and merchandising based on analytics and trends.

 

Creator & Content Activation

• Coordinate creator partnerships in collaboration with the internal creative and influencer teams.
• Identify top-performing creators and content types for paid amplification and affiliate integration.
• Support campaign storytelling by linking creator content to TikTok Shop conversion paths.

 

Cross-Channel Integration & Insights

• Ensure TikTok media and shop activations align with broader digital campaigns (CRM, Paid Social, Amazon, DTC).
• Monitor TikTok trends, commerce innovations, and algorithm changes to keep the brand on the leading edge.
• Deliver actionable insights and performance summaries to internal stakeholders.

 

You’ll love this job if you are:

• An excellent communicator and collaborator, delivering the “so what” to various stakeholders.
• Highly analytical and curious, with unparalleled problem-solving skills.
• Capable of thriving in a fast-paced, fast-evolving sales environment, managing multiple priorities.
• Quick to respond and provide solutions to challenges, especially in the digital domain.

 

Basic Requirements

 

Experience / Training / Education

 

• 5+ years of digital marketing experience with a focus on social commerce, preferably within CPG,
• beauty, wellness, or lifestyle industries.
• Proven track record of scaling TikTok Shop sales and driving measurable growth through paid and organic strategies.
• Hands-on experience with TikTok Ads Manager, creator marketplace tools, and TikTok Shop backend.
• Strong analytical and storytelling skills—able to translate data into creative, actionable strategies.
• Excellent cross-functional communication and project management skills.
• Passion for short-form content, creator culture, and staying ahead of emerging trends.

 

Skills/Abilities

 

• Strategic Thinking: Ability to form strategies that align with organizational goals in a changing market environment.
• Analytical Proficiency: Skilled in interpreting complex data to inform decision-making and identi