Senior Marketing Specialist – Hybrid

Job Description

About the Opportunity 

Working as part of a larger client service team, the Senior Account Executive acts as a link between clients and the agency. They are responsible for the coordination of campaigns with internal and external teams, and therefore need to communicate clearly to all those involved, on a continuous basis.

They manage administrative and day-to-day campaign work and ensure that projects are completed on time and on budget.

The Sr. Account Executive reports to the Account Director and/or Account Supervisor.

Essential Functions

• Provide management of day-to-day activities of components of marketing programs for client account by ensuring accurate, timely execution of projects - including: DM & EM Best Practices, Campaign Processes, Client deliverables, Revenue accountability, Time management, etc.
• Develops and maintains relationships with clients at appropriate levels through daily contact
• Possesses minute-by-minute knowledge of all work in progress – be subject matter expert of each campaign being managed by you when it comes to targeting, communication cadence, workflow rules. As well as work with Director on revenue opportunities and strategy/testing recommendations
• Gains an understanding of the client’s business and product lines and utilizes that knowledge to establish credibility with client, counterparts, partners to help drive recommendations based on their business goals
• Development project schedules in conjunction with other team deliverables & client expectations
• Communicates to creative team for the development and execution of creative concepts for client review/approval
• Reviews all creative and obtains proper approvals from internal team and client
• Prepares data processing specifications and perform audits
• Coordinates or leads efforts with production team to ensure accuracy and quality of deliverables and obtains proper sign off
• Coordinates or directs third party vendor services for data, email, etc.
• Prepares well-organized, clear, and concise communications including Creative Briefs, PowerPoint presentations, Recommendation and summary decks for internal and external teams
• Responsible for notifying teams of scope changes  
• Responsible for Alerting Management of any significance client changes or barriers that impact budget and/or timelines
• Works closely with other business functions for seamless collaboration to meet the needs of the client (Adobe, Creative, Analytics, Production, PCM, etc.) 
• Point of contact for the client, liaison to Epsilon, represent the client interests
• Driver of communication with client; setting expectations ex: budget, timeline, and scope
• Understand financial reporting and process; profit and loss management; may lead the efforts to create the content of the reports
• Estimating staffing and scoping for projects, including retainers and contracts
• Consistently strengthens and adds value to the client relationships
• Leverage knowledge of technology capabilities to provide recommendations and solutions to clients
• Thorough understanding of competitive landscape and development and application of leadership in area of expertise

Client-Specific Duties & Responsibilities 

• Account Lead on assigned campaigns to complete all aspects of campaign deliverables - Including Budgets, Data, Campaign Matrix, Timelines, Creative, Proofing, Billing, Campaign recap/manifest, etc.
• Check for accuracy in; creative routes, data files and production/data proofs
• Provide data files to production include SEEDS, IMB/NCOA requests
• Maintain Dealer Roster Excel Spreadsheet w/ dealer contact information, campaign participation and campaign specific information
• Assist VP with Agency-run Service Reminder Program
• Prepare/Update Master SEED File
• Manage co-op process with client and OEM co-op contacts
• Execute Campaign Billing files

Knowledge & Skills

• Able to multi-task
• Outgoing personality
• Able to work mostly independently, while able to keep supervisor up-to-date on deliverables
• Proficient in the Microsoft Suite of products, including Excel
• Abe to create partnerships with multiple departments across the organization
• Good knowledge of marketing technologies
• Begins to solve problems and engages SAE/AS/AD as needed
• Able to adapt to rapidly changing expectations
• Good organizational skills and time management
• Strong communication skills
• Develop presentation skills

Technical Requirements

• Proficient in the Microsoft Suite of products, including Excel

Preferred