Director Digital Marketing & E-Commerce

Company Description

Each day Universal Studios Hollywood creates unforgettable experiences for our guests from around the world. We bring to life the ultimate Hollywood experience with our real working movie studio and heart-pounding rides, shows and attractions that put you inside some of the world’s most popular movies and TV shows. USH offers something for everyone from thrill seekers to movie lovers to family fun for all ages. Our Team Members are passionate individuals who create memorable moments whether it’s on the studio lot, or in our conference rooms, theaters, or kitchens. We believe in the talent of our team members. It’s our passion and commitment to excellence that drives our business to succeed in everything we do across the park. We believe in a culture of family and fun, here you can make a difference and build your career!

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

The Director, Digital Marketing and Ecommerce will oversee ecommerce program and campaign execution and inform the user experience and feature strategies that will support marketing and sales objectives and drive revenue growth for Universal Parks and Resorts USH websites and mobile apps.  The person will partner with marketing, sales, product management, Digital CX, CRM, UX/UI, technology, and digital production teams to create an unparalleled guest experience that reinforces brand education and persuasion and optimizes the guest journey to successfully achieve annual sales targets, engagement metrics, data capture and other KPIs for Universal Studios Hollywood. Additionally, this executive will act as the digital site leader for UPR Digital and Technology (D&T) solutions to USH executive leadership, representing the D&T team based at USH.

Specific duties and responsibilities of the Director, Digital Marketing and Ecommerce includes but are not limited to, the following

Leadership

• Serve as web and mobile app business owner for website and mobile development initiatives at Universal Studios Hollywood.
• Represent Ecommerce and Digital & Technology with Universal Studios Hollywood Senior Leadership.
• Partner with marketing and sales team members to effectively guide and integrate the digital marketing strategy with other critical corporate initiatives.
• Be the resident expert on the capabilities of the functionality on the organization’s web and mobile properties.  Utilize that functionality to its full capability to drive optimal conversion and results.

Marketing Strategy and Planning

• Accountable for overall marketing strategy, consumer experience and KPI performance for USH websites/mobile channels and online stores.
• Lead online retail merchandising, engagement and conversion programs across all web and mobile business channels, including, B2C and International.
• Lead the effort to enhance and optimize the online and mobile customer experience to drive engagement with content and features that reinforces brand persuasion and product scope and ultimately drives increases in conversion and attendance.
• Lead product (tickets, hotels, packages, ancillary) merchandising and optimization strategy for the online channel based on strategic priorities.
• Inform web and mobile app strategies that optimize USH marketing and sales channels for B2C and International initiatives to meet or exceed business goals.    
• Develop the annual Ecommerce marketing plan and budget and manage effectively.

Project and Operations Management

• Responsible for informing strategic business needs and priorities to enhance the online customer experience on universalstudioshollywood.com and USH mobile app to drive increases in engagement, conversion, utilization and attendance.
• Inform business / functional needs unique to Universal Studios Hollywo