Jobs and Careers
WA
Senior Manager, Industry Marketing
WalmartUnited Statesfull_timeVerifiedPosted 27 Nov 2025
💰 $216,000/yr($108,000/yr – $216,000/yr)
About the role
Position Summary...
What you'll do...
Sr. Manager, Industry MarketingABOUT WALMART CONNECT
At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in-store environments. As Walmart’s closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly.
WHAT WE ARE SEEKING
We’re looking for a Senior Manager, Industry Marketing who can shape Walmart Connect’s most influential moments — from industry tentpoles to Walmart Connect signature events. In this role, you will translate Walmart Connect’s strategy into immersive, high-impact experiences that inspire advertisers, partners and people. You’ll blend strategic insight with operational excellence—crafting events that not only look extraordinary, but also deepen relationships, elevate our story, and drive business results. This is a role for a builder, a storyteller, and a master organizer who thrives at the intersection of creativity, collaboration, and flawless execution.
JOB RESPONSIBILITIES
- Own the strategic planning and execution of Walmart Connect’s full portfolio of internal and/or external events.
- Define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
- Manage and develop two Industry Marketing Managers, fostering collaboration, elevating capabilities, and ensuring consistent excellence across all event workstreams.
- Present event strategies, concepts, and plans to senior stakeholders for alignment and approval.
- Build and manage cross-functional timelines, workflows, kick-offs, and stakeholder planning processes.
- Partner closely with Sales, Marketing, Communications, Product Marketing, Media Insights, Executive leadership and more to ensure programming, storytelling, and experience design support strategic priorities.
- Collaborate with Brand & Content Strategy and Creative teams to develop cohesive, narrative-driven event experiences and maintain consistent brand identity across all stages, activations, collateral, and digital touchpoints.
- Lead venue sourcing, site visits, vendor evaluation, negotiation, and contract management across production, A/V, F&B, décor, and logistics.
- Oversee registration, attendee management, rooming lists, itineraries, and all on-site operations.
- Serve as the on-site captain — guiding vendors, supporting leadership, welcoming guests, and resolving issues in real
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s