Senior Product Marketing Manager

As we continue to expand, we're looking for a Senior Product Marketing Manager to play a pivotal role in driving revenue by strengthening our B2C (employee-focused) marketing efforts. If you're passionate about messaging, user research, and ensuring that the right content reaches the right audience at the right time—this role is for you.

As our Senior Product Marketing Manager, you'll be at the forefront of how Tapcheck communicates with employees who benefit from our platform. You'll work cross-functionally with Customer Marketing, Product, Sales, and Customer Success to craft compelling messaging, drive engagement, and ensure our go-to-market strategy supports user adoption and retention. Your core focus areas will include:

What You’ll Do:

• Own Messaging & Positioning
• Develop and refine audience-segmented messaging (by industry, company size, persona, etc.) to ensure employees understand the unique value Tapcheck brings to their lives.
• Work closely with Customer Marketing to validate and test messaging that resonates with different employee groups.
• Own and manage website messaging to optimize for awareness, registration, and transfers, ensuring employees can easily understand and access Tapcheck.
• Lead thecontent creation for any new employee-focused website pages or content.
• Drive Employee Engagement & Adoption
• Partner with Customer Success and Customer Marketing to create materials (rollout decks, one-pagers, FAQs, etc.) that drive registration and engagement.
• Develop product walkthroughs, tutorials, and explainer content that enhance employee understanding of Tapcheck.
• Ensure seamless alignment between product, marketing, and customer success to improve the employee onboarding experience.

• Collaborate on Product & Feature Launches
• Own messaging, demand generation, enablement content, and campaign strategy for new product features and support those activities for new product launches.
• Work with the product, sales, and customer success teams to create enablement content that helps teams effectively communicate new offerings to employees.
• User Research & Competitive Intelligence
• Collaborate with Customer Marketing to design and execute user research initiatives, defining the right questions to ask, the right audience to target, and how to extract meaningful insights.
• Conduct market research and competitive analysis to keep Tapcheck ahead of industry trends and be responsible for ensuring our Sales and Customer Success teams have the intel they need to win new deals and maintain existing relationships with our customers.
• Work closely with Sales and CSMs to collect customer feedback and refine messaging based on real-world insights.

What You'll Bring:

• 5+ years of product marketing experience, preferably in fintech, SaaS, or B2C-focused businesses.
• A strong background in messaging & positioning—you know how to craft compelling narratives that drive behavior.
• Experience working cross-functionally with sales, customer marketing, account management, and product teams.
• The ability to analyze user research and translate insights into effective marketing strategies.
• A passion for employee financial wellness and making an impact on workers’ lives.
• Strong project management skills and the ability to juggle multiple initiatives without missing a beat.
• A data-driven mindset—you're comfortable using metrics to assess the impact of marketing initiatives

At this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-b, L-1, TN, etc.). Therefore, candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future. 

This is a remote-friendly role. Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MI, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI

About Tapcheck:

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they’ve earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.

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