Performance Marketing Analytics Manager

Performance Marketing Analytics Manager – Remote

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Performance Marketing Analytics Manager you’ll be part of our eCommerce and Mass Merchants team working as a remote employee. You’ll play a pivotal role in shaping our marketplace advertising strategy. You’ll get to:  

• Transform complex data into actionable insights that drive business growth and be the analytical muscle behind our performance marketing efforts. Your work will directly influence strategic decisions and investment opportunities, ensuring our marketing initiatives are both effective and efficient.

• Collaborate with the digital media marketing team to analyze and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Streaming TV.

• Own the reporting cadence for our performance marketing efforts through daily metric tracking and alerts, weekly business reviews, and quarterly deep-dive analyses for executive stakeholders.

• Identify and present growth opportunities, operational inefficiencies, and areas of strategic investment to stakeholders and leadership.

• Lead the end-to-end project management of performance marketing A/B tests and experiments, including managing budgets, timelines, reporting, and communication.

• Stay informed about the latest marketing trends, analytics tools, and methodologies to continuously improve campaign performance and measurement methodologies.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• 3-5+ years of experience in marketplace performance marketing or related analytics roles, with a preference for experience with Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network.

• Proficiency in creating and maintaining Business Intelligence reports and writing SQL queries to extract and manipulate marketing data (experience with Power BI, Tableau, Looker, or similar tools is preferred).

• Strong understanding of test-and-learn methodologies and experience running experiments in a performance marketing context.

• Proven ability to track, evaluate, and optimize marketing campaign effectiveness based on performance data.

• Exceptional analytical skills with a talent for interpreting data and making data-driven decisions.

• Excellent communication and collaboration skills, with the ability to convey complex insights to diverse audiences.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.

• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.

• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

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We Don’t Just Build The World, We Build Innovative Technology Too.

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