Job Description Summary

The Global Senior Marketing Manager - Insights & Analytics (ROI) plays a mission-critical role in supporting GE HealthCare Imaging’s digital transformation and integrated marketing performance agenda. Reporting to the Global Associate Director, Digital & Analytics, this role drives the development, execution, and scaling of global marketing measurement frameworks, performance analytics, and ROI methodologies that guide smarter investment decisions and accelerate digital maturity.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Global Marketing ROI & Performance Measurement

• Build, maintain, and evolve standardized global frameworks for marketing ROI, attribution, MMM, and incrementality testing.
• Support development of ROI measurement programs by creating models, dashboards, and methodologies.
• Design and implement algorithms that help analyze critical key performance indicators, market performance and overall organizational health performance
• Provide insights that guide portfolio-level investment decisions and campaign optimization.
• Generate insights into specific digital channel effectiveness and customer behavior.
• Translate analytics into actionable guidance for optimization.

Data Automation, Dashboards & Infrastructure

• Develop and automate dashboards and performance scorecards.
• Ensure alignment with digital governance standards and data consistency.
• Collaborate with IT and data teams to enhance pipelines and integrate new data sources.
• Create mission critical launch success measures, dashboards and regular reported out insights to help marketing teams understand opportunities and success.

Cross-Functional Collaboration & Enablement

• Serve as the key analytics partner to Portfolio Marketing, Integrated Campaigns, Digital Experience, Finance, and regional teams.
• Train marketers on KPI standards, dashboards, and measurement frameworks.
• Support global best practice sharing and analytics methodology alignment.

Required Qualifications

• Bachelor’s degree in Marketing, Data Science, Analytics, Economics, Statistics, or related field.
• 5+ years’ experience in marketing analytics or related functions.
• Expertise with MMM, attribution modeling, A/B testing, and multi-channel analytics.
• Proficiency with SQL, Python, R, and BI platforms.
• Strong ability to synthesize complex data and communicate insights.

Preferred Qualifications

• Experience in B2B healthcare or digital transformation environments.
• Familiarity with marketing technology stacks and digital platforms.
• Experience in global matrixed organizations.
• High intellectual curiosity, agility, and comfort navigating ambiguity.

Success Profile
The ideal candidate is curious, collaborative, commercially minded, agile, and action-oriented, aligned with leadership attributes of the Global Associate Director, Digital & Analytics.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon