Senior Global Account Based Marketing Manager

Company Description

Hi, we’re Nexthink. We’re not just the leader in the digital employee experience category, we invented the category. Our solutions combine real-time analytics, automation and employee feedback across all endpoints to help IT teams delight people at work. Our cloud-native platform pinpoints issues and solutions, automates response, and helps companies continuously improve their employees’ experience, making them more productive, efficient, and happy at work. We have millions of endpoints deployed, we’ve surpassed $100M in ARR, and we’ve recently secured $180M in Series D financing for a company valuation of $1.1B, but we’re just getting started. 

Job Description

Nexthink seeks a skilled and seasoned Account-Based Marketer to join our dynamic team. In this role, you will be responsible for the development and implementation of targeted pipeline acceleration campaigns and initiatives. Responsibilities include data analysis and segmentation, messaging and content production, marketing program development, Field Marketing enablement and performance measurement. 

We are looking for someone with a proven track record in deploying marketing strategies and tactics to attract, engage, and convert new logos within our Target Account base. The objective is to accelerate opportunities along the sales journey, with a view to closing more sales, faster. The ideal candidate will possess proficiency across various marketing channels and demonstrate expertise in analyzing key metrics and providing program updates to Sales and Marketing leadership. This role is a hybrid role and would require to be in the Boston office two days a week. 

Key Responsibilities 

• Utilize ABM intent tools such as 6Sense in conjunction with our account prioritization tool to target high-intent opportunities effectively.  

• Analyze account data (including campaign response data) and make recommendations on acceleration plays and nurture programs. 

• Identify insights into key barriers along the sales process as well as drivers, opportunities and principles of success 

• Provide strategic recommendations of marketing content, activities and/or tactics which can accelerate the progress of opportunities from one stage to the next on the sales journey. 

• Develop tailored acceleration content and create buyer journeys that include digital, landing pages, sales and marketing nurture tracks and events. Optimize marketing tactics and make suggestions on how to enhance performance metrics. 

• Roll out pilot programs, consolidate key learnings into best practices and package together in a campaign-in-a-box. 

• Share account insights from ABM tools with account teams and make recommendations for engagement strategies  

• Partner with marketing operations to establish, forecast and report against key success metrics 

• Collaborate with and provide program updates to global and regional marketing and sales leaders. 

• Evaluate, select and manage outside vendors (e.g., technology partners, data providers, agencies) that may contribute to Target Account marketing 

• Provide consistent communications and reporting across all parties on status, learnings and gaps. 

• Manage and adhere to budget allocation 

Organizational Interlocks 

• Sales and marketing leadership 

• Sales operations 

• Sales reps (e.g., Regional Directors, Account Executives, and BDRs) 

• Marketing: Demand Gen, Product Marketing, Content, Digital Marketing, Marketing Ops, and Field Marketing  

Qualifications

• 8+ years of Field, ABM, and/or campaign/program marketing experience in B2B, and IT/Tech space.  

• Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies. 

• Understanding of the MEDDPICC sales qualification process is preferred (not essential) 

• Experience with creation, execution and measurement/optimization of marketing campaigns for new business generation and pipeline acceleration. 

• Excellent marketing project management skills to allow for timely planning, execution and reporting. 

• Knowledge of marketing automation (Marketo preferred) and ABM tools (6Sense, SFDC, Pathfactory, Zoom Info, Reachdesk preferred).  

• Proactive in addressing challenges with a solution-oriented mindset, and proven track record in solving complex problems.  

• Effective communication and presentation skills, be highly organized, demonstration of consistent success, and