Principal Marketing Operations Specialist

<div class="content-intro"><p>Markforged (NYSE: MKFG) is leading the digital transformation of manufacturing by revolutionizing how engineers and manufacturers create and innovate. Our unique platform combines software, advanced materials (including cutting-edge metal and composite technologies), and industrial 3D printers to deliver strong, functional parts for various industries. We empower customers to overcome supply chain complexities, reduce costs, and accelerate innovation by producing high-performance tools, fixtures, prototypes, and end-use parts in-house.</p></div><p><strong>Role Summary </strong></p> <p>As a Principle Marketing Operations Specialist, you will be part of our Demand Generation team, supporting the success of our B2B lead generation initiatives by ensuring marketing execution is scalable, consistent, and measurable.  This is a hands-on individual contributor role. You will execute day-to-day marketing operations while also owning the processes and standards that reduce manual work and enable automation over time.</p> <p><strong>What will you own?</strong></p> <ul> <li>Manage and support all Marketing campaign efforts in Marketo, including but not limited to:</li> <ul> <li>Creating and maintaining web forms</li> <li>Lead list uploads</li> <li>Campaign creation</li> <li>QA and troubleshoot tracking issues for the above</li> </ul> <li>Manage email operations, such as:</li> <ul> <li>Creating email templates / filling template with content</li> <li>Scheduling and sending emails</li> <li>Email performance reporting</li> </ul> </ul> <ul> <li>Own the definition, documentation, and enforcement of marketing operations processes, including:</li> <ul> <li>Campaign and program naming conventions</li> <li>Campaign type taxonomy</li> <li>List upload templates and required fields</li> <li>Data standards required for automation and reporting</li> </ul> <li>Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring:</li> <ul> <li>Accurate stage progression</li> <li>Consistent definitions</li> <li>Reliable funnel and conversion reporting</li> </ul> <li>Partner with regional marketing teams to drive alignment on shared definitions and templates</li> <li>Identify manual, repetitive workflows and work with Business Systems to design and enable scalable automation</li> <li>Manage Marketo system changes and coordinate with Business Systems</li> <li>Ensure system adherence and data quality across Marketo and Salesforce</li> <li>Build and maintain reports to track lead progression and ca