Website Marketing Manager

 

As our Website Marketing Manager for the Americas hub, you'll own the web experience end-to-end: from CMS governance and publishing standards to campaign execution, performance optimization, and strategic advisory. This is a role for someone who thinks in systems, acts with precision, and is energized by the intersection of creativity, data, and technology.

 

About the Role

 

As Website Marketing Manager at Swiss Re, you will be the regional authority on web experience — building and managing high-quality digital journeys that connect our brand with its audiences. You'll translate complex campaign, event, and product strategies into intuitive, high-performing web experiences, while simultaneously driving the governance, standards, and continuous improvement that keep our digital presence sharp, scalable, and consistent. This isn't a role where you wait for briefs to land in your inbox. You'll proactively identify opportunities to simplify, standardize, and elevate — acting as a trusted strategic advisor to stakeholders across the Americas, and a collaborative partner to global web and digital teams.

 

Key Responsibilities

 

• Own the regional web experience — serve as the subject matter expert and primary point of accountability for website publishing, CMS standards, template governance, and publishing workflows across the Americas hub
• Translate strategy into web journeys — partner with Marketing Managers, Event Managers, and Digital Marketing colleagues to convert campaign, event, and product strategies into structured, high-performing web experiences aligned to audience segments and commercial goals
• Build and publish with excellence — review and execute briefs by creating user-friendly, on-brand web pages using approved templates, ensuring clarity, accessibility, and performance from the ground up
• Drive cross-channel integration — connect website touchpoints seamlessly with events, email, paid media, and broader digital marketing efforts to deliver cohesive, end-to-end customer journeys
• Serve as a strategic advisor — go beyond execution to counsel stakeholders across L&H, P&C, and Corporate Solutions on web best practices, content structure, timing, and how to maximize the impact of their digital presence
• Champion continuous improvement — proactively challenge existing processes, identify opportunities to simplify and scale website management, and recommend smarter, more efficient ways of working
• Apply SEO, UX, and personalization expertise — embed metadata, tagging, accessibility, mobile-first design, and personalization strategies across all web journeys to improve reach, engagement, and conversion
• Leverage data, AI, and automation — use dashboards, A/B testing, behavior insights, and emerging AI tools to continuously optimize website performance and publishing efficiency
• Manage timelines and stakeholder coordination — oversee website request pipelines and deployment schedules, coordinating across Brand, Marketing, Group Communications, and IT to deliver on time and to spec
• Align global and regional standards — work within global CMS frameworks and best practices while adapting intelligently to regional business needs across the Americas
• Enable and uplift the broader team — maintain documentation, contribute to knowledge sharing, and support onboarding and CMS enablement for other regional website managers
• Ensure compliance and brand integrity — uphold publishing standards, brand guidelines, accessibility requirements, and legal/compliance standards across all web content

 

 

About the Team

 

At Swiss Re, we are one team — globally connected, regionally embedded. Our Americas marketing team delivers elevated experiences that inspire, connect, and leave lasting impressions across Life & Health, Property & Casualty, and Corporate Solutions. We operate at the intersection of strategy and execution, partnering across business units to bring Swiss Re's brand to life in ways that are relevant, resonant, and results-driven. This role offers real visibility and influence — a chance to shape how Swiss Re shows up digitally across a vit