Sr. Web Marketing Manager - Remote

Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you. 

As Senior Web Marketing Manager, you will work as part of innovative digital marketing team to own the Accruent web presence ( Accruent.com, EMSsoftware.com, Website.maintenanceconnection.com and international sites), the customer journey, CRO and publishing tasks of these websites.

We are looking for someone who identifies as a “doer” and is comfortable working cross-functionally within the marketing team and beyond, project manages all web projects, gathers and delivers marketing requirements to developers, run the scrum calls, and be the point of contact for anything related to Accruent marketing websites!

Key Responsibilities:

• UX: Own Accruent web presence, driving experience and conversion funnels that align with the customer journey!
• CRO: Own Conversion Rate Optimization and A/B testing for Accruent web properties. Proactively seek out and identify new opportunities to generate leads within the website – including but not limited to personalization tools, chatbots, return on investment calculators, and interactive tools with the goal of increasing conversion rate and user experience
• Web Publishing: Manage all publishing requests and deliver them within the identified SLAs, including making edits on CMS (Drupal), creating landing pages and making layout changes
• Project Management:
• Manage and build website strategy; create roadmaps, documentation and scalable processes to grow team and streamline web experience
• Work with developers on delivering marketing requirements as user stories, prioritize the tickets and manage releases
• Stakeholder management: Work collaboratively with developers, SEO and paid marketing managers, content marketing team, campaign managers and other collaborators to move projects forward and drive progress toward identified goals

Requirements:

• Proven experience working on a B2B web marketing team (6+years preferred)
• Excellent understanding of content management systems (CMS) , marketing systems, attribution models and processes, Google Analytics, and other web technology infrastructure
• Be comfortable troubleshooting the website and constantly improving the User Experience of the website
• Great understanding of CRO and proficiency in A/B testing tools such as Optimizely, Google Optimize, VWO, etc.
• Excellent project management skills with proven record of project delivery within the identified time and resources
• Experience creating and documenting technical business requirements for new project features, CMS and web experiences
• Having a creative mind with the ability to use data-driven insights to generate results
• Strong written and verbal communication skills and stakeholder management skills
• Ability to manage a dynamic, fast-paced environment with strong capabilities of planning and managing short-term and long-term projects
• A positive approach and “get stuff done” attitude will greatly contribute to this role
• Be a great teammate, be proactive and take full ownership of projects and results
• Organized with strong attention to detail
• Looking for individuals who thrive in a problem solving environment where continuous improvements are made

Nice to have:

• Full understanding of publishing on Drupal CMS platform
• Experience with marketing automation platforms such as Marketo, and CRM such as SalesForce
• Hands-on experience with Google Analytics, Data Studio, chatbot solutions, and Google Tag Management
• HTML, CSS or web development experience

Please Note:

• This job may require some travel (10-15%).
• This is a full-time, exempt opportunity. 
• Relocation will not be considered for this position. 
• At this time, visa sponsorship is not available. 

The salary range for this position is $83,800 - $155,600. This position is also eligible for a bonus as part of the compensation package.

Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge; skills; experience; and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs, generally including he