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Marketing Specialist (CRM and Membership Program)
Wild ForkUnited Statesfull_timeVerifiedPosted 13 Nov 2024
About the role
Built on the purpose of nourishing a better life, Wild Fork sets out to transform the way we shop for and consume protein. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do. As a rapidly growing direct-to-consumer omnichannel brand (bricks and mortar, ecommerce, home delivery), we are seeking a highly analytical and customer savvy individual to join our team as the CRM and Membership Program Specialist. We are continually improving our customer experience and looking to further enhance our membership program to ensure retention of our customer base. The CRM and Membership Program Specialist will be responsible for developing, executing, and optimizing strategies and programs that drive customer acquisition, retention, and brand loyalty. This role requires expertise in customer relationship management (CRM) and loyalty program strategies to create impactful campaigns (via owned and paid channels) that deepen customer connections and maximize lifetime value. The CRM and Membership Program Specialist will work cross-functionally with marketing, analytics, product, e-commerce and customer service teams to build and enhance customer loyalty through data-driven insights and innovative engagement tactics.This is an in-person role, Monday - Friday, based in Miami, FL.
- CRM Strategy & Management (30%)
- Supporting Director of Brand Planning and Paid Media to develop and implement the CRM strategy to drive customer acquisition, retention, and reactivation against business goals / KPI.
- Segment customer data to create targeted, personalized, and lifecycle-based marketing campaigns.
- Manage CRM tools and platforms, ensuring accurate data capture, integration, and utilization for strategic decision-making.
- Track and analyze customer behaviors, using data insights to refine and optimize campaigns.
- Use A/B testing and other experimentation techniques to determine the most effective campaign approaches.
- Referral / Membership Program Development & Execution (30%)
- Supporting Director of Brand Planning and Paid Media to design strategies and manage the Wild Fork’s Membership and referral programs, ensuring it aligns with customer needs and company objectives.
- Continuously evaluate the Membership / Referral program's effectiveness, identifying opportunities for enhancement to maximize engagement and customer value.
- Monitor program KPIs such as enrollment rates, engagement levels, retention rates, and customer lifetime value (CLV).
- Implement promotional initiatives, special offers, and exclusive rewards to boost customer satisfaction and loyalty.
- Partner with creative and marketing teams to produce compelling campaign content, assets, and messaging.
- Data Analysis & Customer Insights (20%)
- Analyze customer data and feedback to generate insights into customer preferences, behaviors, and trends.
- Leverage customer analytics to inform campaign strategies, measure success, and drive continuous improvement.
- Provide actionable insights and recommendations to optimize campaigns, loyalty initiatives, and customer experiences.
- Collaborate with data and analytics teams to refine segmentation, targeting, and personalization techniques.
- Cross-functional Collaboration (20%)
- Work closely with marketing, analytics, product, operations, E-commerce and customer service teams to ensure cohesive and consistent messaging across the customer journey.
- Partner with technology teams to ensure CRM and loyalty tools integrate seamlessly with other systems, enhancing customer experience.
- Act as a key stakeholder in customer experience initiatives to identify and solve friction points in the customer journey.
- Education: Bachelor’s degree in Marketing, Business, or a related field. Master’s degree or MBA is a plus.
- Experience: 4-5+ years of experience in CRM, loyalty programs, or customer engagement in a retail, e-commerce, or consumer-focused environment.
- Technical Skills:
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