Digital Marketing Manager (f/m/d) - Amstelveen

Your mission

Ready to make an impact in hospitality marketing? 
We’re not just looking for a Digital Marketing Manager (f/m/d), but for a strategic thinker with a hands-on approach to manage online campaigns, boost engagement, and maximize revenue. If you love combining creativity with data-driven insights, this role is for you!

Borealis Hotel Group is a very fast growing hotel group with hotels of different brands. Including IHG, Accor, Hilton and Mariott. We now have a fantastic role open that puts you on the radar of all the different brands we work with.
 
Role Summary:

• Develop and implement digital marketing strategies (SEO, PPC, social media, email) 
• Manage social media channels, including paid advertising, influencer collaborations, and brand campaigns, with regular performance analysis
• Manage the paid media strategy and budgets for all hotels
• Oversee content strategy, including training programs, to enhance property-level social media presence
  1. Development of on-property content champion program and training 
• Act as brand guardian for hotels and sales teams, ensuring alignment with guidelines and support with marketing tools
• Support eCommerce initiatives across all properties and manage the paid media strategy as well as budgets for all hotels
• Identify and implement marketing opportunities resulting from local partnerships to ensure optimum exposure for the hotel and its facilities and services
• Regular auditing and reporting of online channels to drive online performance

 
Administration & Reporting:

• Ownership of the digital strategy for all hotels, covering social media, brand channels, OTAs, and directory listings
• Conduct monthly social media reporting, analysis, and ROI evaluation for marketing expenditures
• Proper and effective use of BHG systems and tools
• Prepare and complete other reports and presentations as required
• Ensure that all activities follow GDPR regulations, Brand & IHR operating policies, purchase orders, processes, and systems

Your profile

Knowledge & Skills Required by the Job Holder:

• Degree or equivalent in marketing with knowledge of SEO, social media, email marketing, PR, and print/collateral management 
• At least 1 year of marketing experience; experience with Meta Business Manager and Canva is a plus.
• Strong interpersonal, creative, analytical, and problem-solving skills with an eye for design. Organized, diligent, and skilled at managing multiple competing priorities.
• Commercially savvy, highly motivated, and determined to achieve results
• Excellent attention to detail.
• Ability to generate ideas, write effective online copy, and influence stakeholders at all levels
• Resourceful and able to use initiative, solve problems and find solutions.
• Flexible, adaptable and able to respond/thrive within a busy working environment
• The role may require travel to properties within the region

Excited to grow with us? Let’s create something amazing together! 
Join our team and shape the future of digital marketing in the hospitality industry. Apply now!

Benefits

As part of the Borealis team, you will have access to a suite of benefits that include:

• Employee discount across all our brands from Borealis Hotel Group 
• A good salary in line with the market 
• An inspiring workplace where we put people first and colleagues can be themselves 
• The best project is you! Let us help you grow - through mentoring, training and career opportunities 
• Opportunity to grow within our cluster office
• and much more

Auf diese Stelle bewerben

About us

Borealis is an expanding European hospitality company which develops, owns, operates and manages focus-serviced, full-serviced and extended-stay hotels, which are all branded by international hotel chains like InterContinental Hotels Group, Accor, Hilton Hotels & Resorts and Marriott. Founded in 1997 and headquartered in Amsterdam, our passionate and experienced team started building todays portfolio in 2016. Being active in the Netherlands, Belgium, France, Germany, Austria, Spain, Portugal, Italy, Hungary, Sweden and Denmark and being backed by strong institutional investors, it is our ambition to further grow our portfolio.

Our values:
We consider our values to be self-evident. Nevertheless, they are indispensable to achieve our ultimate goals: guest- and employee- satisfaction. In our view guest experience is t