Social Media Content Creator & Editor - Automotive Summer Internship

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Get Ready to Drive the Future of Automotive Storytelling!

Are you a social media whiz with a passion for cars and a knack for creating engaging content? Do you dream in TikToks, live for Instagram stories, and know the difference between a meme and a viral moment? If so, Burson has the perfect summer internship for you!

We're a leading public relations firm, and we're looking for a talented and enthusiastic Social Media Content Creator & Editor Intern to join our team in Dearborn, Michigan and work on one of our most exciting accounts: Ford Motor Company! This isn't your average internship – you'll be right in the driver's seat, helping to shape the online presence of a brand that's shaping the future of transportation.

What You'll Do:

• Content Creation Powerhouse: Brainstorm, develop, and execute creative social media content ideas across various platforms (Instagram, TikTok, Facebook, Twitter/X, and potentially emerging platforms). Think eye-catching visuals, compelling captions, and engaging video concepts.
• Video Editing Virtuoso: Transform raw footage into polished, shareable videos using the Adobe Creative Suite. You will add music, graphics, and effects to create visually stunning content.
• Social Media Guru: Stay up-to-date on the latest social media trends, algorithm changes, and best practices. Understand what makes content resonate with different audiences and apply those insights to your work.
• Collaborative Team Player: Work closely with our PR team, the client's marketing team, and other creatives to ensure content aligns with overall brand messaging and campaign goals.
• On-Site Content Capture: Participate in video shoots, capturing behind-the-scenes content and assisting with production.

What You'll Learn:

• Real-World PR Experience: Gain invaluable experience working within a fast-paced public relations environment on a major client account.
• Social Media Mastery: Develop a deep understanding of social media marketing strategies, content creation techniques, and analytics.
• Video Production Skills: Hone your video editing skills and learn how to create engaging video content for social media.
• Automotive Industry Insights: Get an inside look at the automotive industry and learn about the latest trends and innovations.
• Client Communication: Develop your communication and presentation skills through interactions with the client team.
• Teamwork and Collaboration: Learn how to work effectively as part of a team and contribute to a collaborative environment.

Who You Are:

• Currently enrolled in a bachelor's degree program in Marketing, Communications, Journalism, Film, or a related field.
• A passionate social media user with a strong understanding of different platforms and their audiences.
• Proficient in video editing software (e.g., Adobe Premiere Pro, Davinci Resolve, Final Cut Pro).
• Creative, innovative, and eager to learn.
• Excellent written and verbal communication skills.
• A strong attention to detail and ability to manage multiple tasks simultaneously.
• A team player with a positive attitude.
• Bonus points for:
• Experience creating content for automotive brands.
• Photography skills.
• Graphic design skills (Adobe Creative Suite).

To Apply:

If you're ready to accelerate your career and drive the future of automotive storytelling, we encourage you to apply! Please submit your resume, cover letter, and a portfolio of your social media content (or links to your social media profiles).

Location: Dearborn, Michigan (In-Office)

Duration: Summer Internship June 9- August 15

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