Luxury Spirits Senior Account Manager

Job Description :

Role Title: Luxury Spirits Senior Account Manager

Location:  Greater Dublin Area with IOI travel

(Field Based, with an expectation that the successful candidate would spend a min of 70% of their time in trade)

Will include evening work and day work as required

Travel requirements: Regular Customer Meetings, regional meetings and SJG/Roe & Co Distillery

The Opportunity

Spirits in Ireland has never been more vibrant. Cocktail culture is alive and kicking and more consumers than ever are looking for premium brands and amazing experiences. Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. We have the ambition to transform our share of spirits in the On Trade and become the No.1 luxury spirits supplier in Ireland. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

The Role

This is an elevated leadership role with accountability for developing and leading the spirits commercial and advocacy strategy across the greater Dublin area, Northern Ireland (Belfast Focus) and the restaurant channels, as well as leading the execution of these plans.  

• Do you want to work with the top spirits venues in Ireland and lead outstanding consumer experiences? You will be partnering and collaborating with Owners, General Managers, top Mixologists, and the best bartenders in the country.

• Are you commercially astute with the ability to develop an investment strategy for an area and lead its successful execution?  You will be developing the spirits investment strategy for the greater Dublin area, supporting Northern Ireland commercial teams and leading the development of our restaurant strategy nationwide. You will be curating commercial agreements for your top customers as well as coaching the wider Dublin sales teams in the broader commercial deals, ensuing always we are matching customer and business needs.

• Can you identify customer and consumer needs and lead, influence and collaborate with your internal stakeholders to  deliver world class joint brand activation and training plans to meet those needs?

• Are you creative with an eye for detail? You will be working with Diageo and Customers to coordinate the brilliant implementation of training and brand programs, consumer experiences and events through a brand portfolio?

• If you can do these, and if you are up for leading a growth agenda where you will leave a real legacy then this is the role for you.

Key outcomes of the Role:

• Grow share of luxury spirits disproportionately

• Lead the investment strategy on Spirits

• Lead the development of a breakthrough Advocacy & Training Plan, including World Class program in partnership with the Customer Marketing and Advocacy Manager.

• Raise the Bar on Serve Standards: Develop the plans to raise the serve standard experience for our brands across our luxury portfolio.

• Develop a trade and social influener network to amplify our brands and bring creditability and talkability. This will include a social media strategy for the area.

• Beat the competition by ensuring that the Diageo luxury portfolio is pouring or has cocktail status in the most influential On Trade customers and strategic groups by developing and agreeing winning pouring/cocktail status commercial customer propositions.

• Establish brilliant relationship management networks internally and externally

• Develop Joint Business Plans in collaboration with the customer and other Diageo commercial and brand teams.

• Lead M&E activity to ensure we are constantly improving our plans

Top functional capabilities for this role:

• Experience of leading trade-based brand development strategies and plans

• Spirits knowledge and cocktail making experience crucial.

• Brand development and activation experience

• Good analytical and core selling skills

• Can build powerful relationships and work collaboratively within a team

• Strong influencing & mentoring skills

• Strong commercial drive and commercial curiosity

What is the expected career path from this role?

Strategic Account Manager Roles

Head of Spirits On Trade Ireland

Global Commercial Roles

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values every