Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.  

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.  

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.  

About the role & team:

We’re an organic content team looking for a highly skilled, native English-speaking Senior Copywriter with a strong attention to editorial detail, a passion for writing, and a sharp business sense. The ideal candidate is a professional copywriter with a track record of writing and editing performance-driven content and a keen interest in SEO and user-growth strategies. Join our dynamic, global SEO team and play a crucial role in expanding our US and international online presence.

Excelling in this position requires thriving in a collaborative environment, working closely across different time zones with copywriters, editors, SEO experts, data analysts, designers, publishing specialists, external agencies, and more. This is a hybrid role based in the Czech Republic at our Prague headquarters or Brno office, with some flexibility to work remotely.

What You Will Do in This Role 

• Execute and support the Acquisition content strategy for our blogs, delivering outstanding copy to support our global websites and brands.

• Collaborate with our expert editorial team to create impactful and engaging long-form content seen by millions of people around the world.

• Research, write, and edit articles about digital security and privacy, identity protection, online scams, financial wellness, and related topics to help people safely navigate their digital lives.

• Support a team of freelance copywriters, coordinating content planning, providing feedback, and assisting with related tasks.

• Prepare and adapt content before it’s translated, helping us serve UK, French, German, and other international audiences more effectively.

• Closely monitor and optimize the performance of all content to deliver against challenging traffic, engagement, and conversion targets.

• Work cross-functionally with marketing and product managers, subject-matter experts, SEO specialists, designers, and technical teams to test and update articles and landing pages to ensure our content supports our product roadmap.

• Continually learn and refine techniques for gauging the needs and preferences of our audiences, and for creating and editing content that matches that.

• Help solidify our global brands as industry-leading and highly trusted sources of information that offer audiences and customers a best-in-class experience.

What You’ll Need to be Successful in this Role  

• Bachelor’s degree in journalism, English, communications, marketing, or a related field.

• 5+ years of experience as a digital copywriter, with proven ability to write engaging, long-form “performance” content that drives web traffic and conversions (user acquisition, lead generation, sales).

• Ability to coordinate content production with multiple stakeholders, and to deliver against tight deadlines.

• Professional editorial experience, with superb proofreading and copy-editing skills and a meticulous attention to accuracy.

• Ability to provide feedback and develop other writers.

• Experience writing about technolo