Senior Associate, Paid Media Strategy, DIG, Ruder Finn

Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategy to join our growing Digital (DIG) practice. In this role, you will support the planning, setup, and execution of paid social & paid search campaigns across a range of performance-driven client programs, working across healthcare and consumer brands. 

You’ll play a hands-on role in campaign execution, performance monitoring, and reporting, while gaining exposure to broader paid media strategy and cross-channel collaboration. This is an ideal opportunity for someone early in their career who is eager to deepen their expertise in paid social, paid search, analytics, and digital strategy in a fast-paced agency environment. 

Key Responsibilities  

Paid Social: 

• Support the set up and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more  

• Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams 

• Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance  

• Support building UTM tracking links for integrated campaigns  

Paid Search & Google Ads 

• Support the set up and launch of paid search campaigns, and YouTube/Demand Gen when relevant, assisting with pre launch activities such as keyword research, ad copy, audience targeting, and campaign structure 

• Monitor campaign performance and search query reports, flagging trends, insights and optimization opportunities with a focus on driving measurable business outcomes 

• Manage pacing and budgets to ensure campaigns deliver efficiently against monthly, quarterly, and annual investment targets. 

  
Data & Analytics: 

• Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4) 

• Support reporting deliverables, data pulls, and reporting insights  

• Maintains awareness of industry trends and impact to client & assigned accounts 

• Assist in conducting competitive and category-specific research 

Strategy & Collaboration: 

• Contribute to campaign planning discussions  

• Collaborate with cross-functional teams/team members to support integrated campaign execution