Director, Marketing Strategy

The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise Corporations.

About the Role

In this opportunity as Director, Marketing Strategy you will: 

• Serve as the primary point-of-contact and trusted thought partner between the Segment Lead and Marketing team, working closely with business leaders to translate business objectives into impactful marketing strategies and plans

• Develop acquisition, cross-sell, and upsell marketing strategies and plans to meet business objectives, including expertise in Enterprise and account-based marketing experimentation methodologies via iterative planning cycles

• Lead market research and develop robust knowledge of US Enterprise buyers and their customer journeys, key barriers and triggers

• Identify commonalities between sub-segment needs and positioning to drive scale in marketing campaigns

• Use customer insights, competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified, where necessary, to drive impactful campaigns

• Surface customer needs and insights to develop strategic program briefs that inspire the rest of the Marketing organization so that impactful marketing campaigns can be planned and executed

• Use data/analytics, customer insights and competitive intelligence to optimize campaign strategies and performance, and build experimental roadmap

• Experience with marketing to Corporate Legal buyers a plus

Key Deliverables:

• Delivery of effective marketing strategies to fuel sales funnel, from marketing qualified lead to closed sale based upon agreed upon goals.

• Delivery of financial targets and improved ROI for the segment.

• Delivery of sales growth through targeted marketing strategies.

• Ensure customer voice is driving marketing actions.

About You

You’re a fit for the role of Director, Marketing Strategy if your background includes:

• 10+ years in marketing, strategy, campaign strategy, and or segment/subsegment role

• BA/BS required, MBA preferred

• Experience working with and presenting to senior leadership strongly preferred

• High-achieving, data-driven marketer that thrives in a fast-paced, collaborative atmosphere

• Team player with the ability to foster and influence strong relationships across multiple levels and functions within the organization

• Highly analytical approach to experimentation and campaign performance analysis

• Experience in a matrixed environment preferred

• Experience leveraging customer insights to drive strategy, planning, organizational and project management skills

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What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fas