Senior Director, Growth and Lifecycle Marketing

We're hiring a Senior Director of Growth & Lifecycle — a strategic, fast-paced, hands-on leader who will own the full customer journey from first touchpoint to long-term retention. This role sits at the intersection of performance marketing, creator-driven growth, and lifecycle strategy — connecting every acquisition channel with the retention engine that drives real, sustainable LTV.

You'll oversee Paid Media, Podcast, Affiliate, Influencer, Content, OOH, OTT, Email, and SMS — and you won't just manage them. You'll integrate them into a seamless, data-driven growth system.

Please note that this is a hybrid position of 4 days/week in our Los Angeles office.

What You'll Do

• Build and execute a comprehensive full-funnel growth strategy spanning acquisition, lifecycle, and retention marketing, directly aligned to company objectives and long-term business growth
• Own and scale Affiliate programs, including partner strategy, commission structures, incrementality tracking, and performance optimization
• Lead Influencer & Creator Marketing from end-to-end — program design, sourcing, contracting, relationship management, and performance measurement
• Drive Content strategy that fuels both top-of-funnel acquisition and deeper customer engagement across the customer lifecycle
• Own Lifecycle Marketing strategy across email, SMS, onboarding, customer journey orchestration, retention, loyalty, and reactivation programs
• Manage and integrate marketing channels across Paid Media, Affiliate, Podcast, OOH, OTT, Email, SMS, and emerging growth channels to create cohesive, data-driven customer experiences
• Own and optimize a multi-million dollar Growth and Retention/CRM budget with a strong focus on CAC, LTV, retention, incrementality, and overall ROI
• Implement and scale rigorous testing frameworks — including A/B, lift, incrementality, and multivariate testing — across acquisition and lifecycle channels to continuously improve performance
• Analyze campaign, channel, and customer data to identify growth opportunities, optimize funnel performance, and drive measurable business impact
• Partner cross-functionally with Product, CX, EDP, Finance, and Creative teams to deliver seamless, customer-centric experiences across every touchpoint
• Collaborate closely with Creative teams to develop high-performing briefs and campaigns informed by acquisition, retention, and customer behavior insights
• Oversee external agencies, vendors, and strategic partners to ensure strong execution, operational excellence, and scalable growth across all marketing functions
• Lead and mentor a high-performing team across acquisition, performance marketing, and lifecycle/CRM functions, fostering a culture of accountability, experimentation, and continuous optimization
• Deliver regular reporting, insights, and strategic recommendations to executive leadership on growth, retention, lifecycle performance, and overall marketing effectiveness
  
  

What You Have

• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of experience in growth and lifecycle marketing, ideally within a DTC environment
• Proven success managing both acquisition and retention channels, including Paid Media, Email, SMS, and Affiliate (Podcast, OOH, OTT a plus)
• Experience in DTC subscription or membership models
• Familiarity with advanced lifecycle tools and personalization strategies
• Experience with tools such as Google Analytics, Segment, Iterable, Looker, Asana, Bazaarvoice, and Channable
• Strong track record of managing and optimizing multi-million dollar media budgets with a data-driven approach
• Deep understanding of customer lifecycle metrics (LTV, CAC, retention, churn, cohort analysis)
• Experience with attribution and measurement frameworks, with a thoughtful perspective on incrementality and multi-touch attribution
• Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams
• Excellent analytical, communication, and problem-solving skills
• Results-oriented mindset with a passion for driving scalable, sustainable growth

The base salary range for this full-time position is $175,000 -$200,000. Within this range, individual pay is determined by various factors, including job-related skills, exper