Analyst, International Marketing & Ecommerce

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees.

Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Global eCommerce team has an exciting career opportunity for a full time Analyst, International Marketing & Ecommerce reporting to the Manager, CEL Ecommerce Performance.
This position will work on-site in Miami, Florida.

Position Summary
The Marketing & eCommerce Analyst functions as an integral part of the marketing strategy team and is responsible for supporting all aspects of strategic planning, which includes analysis, and reporting related to marketing activities for the International Celebrity Cruises Marketing Department.

The role communicates and ensures appropriate strategies within the Marketing department, as well as collaborates with the Revenue Management, Sales, Media, and Brand & Research teams to address commercial business needs.
 

Essential Duties and Responsibilities

• Along with strategic responsibilities, this role is responsible for ad hoc analysis and reporting of strategic initiatives, KPIs, and business case modelling.
• Identify and utilize data driven insights to improve processes, address business needs, and achieve better consistency, profitability, customer satisfaction, and efficiency.
• Prepare and deliver daily/weekly marketing insights to various marketing departments and leadership teams.
• Create self-service dashboards or reports through Hyperion, Tableau or PowerBI.
• Issue monthly KPI reports and recommendations.
• Determine sales lifts and ROI analysis for media and promotional activities.
• Collaborate with media and digital agencies to develop proper investment allocation.
• Conduct various analyses, as determined by Senior Management, in support of strategic decision making.
• Collaborate in strategy development - including hypotheses development, option identification, data-driven business and market analysis, problem solving, and consensus building.
• Work closely with Marketing Strategy team on completion of ad-hoc projects as they arise, making recommendations where appropriate.
• Ecommerce – support reporting and growth of digital channels
• Marketing – support marketing performance analytic and strategy
• Corporate & Brand Strategy – support and provide insights for various projects
• Perform other duties as required. 

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

 

Qualifications, Knowledge & Skills

• Four-year Bachelor's or equivalent required; or two to five years related business analysis experience and/or training; or equivalent combinat