Senior Manager, Global Digital Campaign Operations

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life.

We envision a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better.  We secure our 85,000+ customers through industry-leading threat research and intelligence, a complete portfolio of best-in-class product innovation, plus expert services to help organizations at every step of their transformation journey.

We are the world’s security leader, a company built on the foundation of challenging and disrupting the way things are done, innovating ahead of threats, and redefining what it means to be “secure”.

We’re looking for innovators and risk takers who are as committed to shaping the future of cybersecurity as we are. Are you up for it?

Job Description

About this Role 

The Senior Manager, Global Campaign Operations, is a hybrid role based in Santa Clara, CA, responsible for managing a decentralized global production team with the goal of delivering best-in-class digital marketing campaigns, and developing emergent team talent. We’re looking for a seasoned, detail-oriented, Marketo Certified Expert, process innovator,  and operational people leader who will roll up their sleeves to achieve consistent and measurable impact. 

On the operational front, you will be overseeing and optimizing the intake and production process of new campaign and initiative requests, and defining and driving the execution of a production transformation roadmap to maximize the yield of people, process, and technology - improving the team’s ability to capacity plan, provide global coverage at scale, prioritize, and report on success. With a world-class techstack, and a team of 10+, you will have the resources you need to put a stamp on how amazing marketing gets done.

We’re looking for a Marketo Certified Expert with recent hands-on experience, and a strong people leader who is passionate about training and coaching a decentralized growth-minded team, enabling the team to better collaborate and solve problems, and build the skills necessary for upward mobility over time. 

Partnering with our strategic Growth team, Creative Services team, and SMEs across owned/ operated tools (Marketo, Pathfactory, Hushly, Knak, etc.), you will be building out training materials and enablement to uplevel the team to create best-in-class omnichannel digital campaigns, achieving continued global scale, and improved campaign impact over time. 

To be successful in this role, you will need to think people-first (internal stakeholders, external customers, and your team), be a strong communicator who champions collaboration and quality at scale, and have an eye towards marketing automation and process innovation - always striving to improve what and how great work gets done. 

If you want to showcase your depth and proven experience in leading effectively within a decentralized, cross-functional, matrixed organization, and are a passionate go-getter with a “can do” attitude, and you want to make an immediate and sustained impact, we would love to speak to you.

Qualifications

Your Impact -

PRIMARY RESPONSIBILITIES

• Manage and coach a distributed team of front end developers, digital producers, traffic, and project management (FTE and contract); create processes to train and onboard new talent; manage onboarding, upskilling, and internal mobility/ offboarding
• Own Global digital campaign production process - manage team schedules, capacity plans, efficiency, and operational reporting; drive continuous innovation
• Streamline the current campaign creation process and solve end-user pain points - troubleshoot operational issues; recommend and communicate resolutions 
• Own the Production Transformation Roadmap to innovate and scale the team into a best-in-class global production hub
• Partner with internal teams (Growth, Analytics, Email Strategy & Analytics / Growth/ DOPE Tool Owners - Marketo, Pathfactory, Hushly, etc. to ensure team maturity and growth; enable the delivery of best-in-class digital journeys
• Ensure optimized Marketo Campaign Execution setup (programs, digital assets, lists, sync/ workflows, testing); train production team on best practices; uplevel Marketo producer maturity
• Systematically report on production capacity with meaningful metrics - beyond throughput, including campaign impact, roadmap achievement, and learnings and trends; translate data into actionable insights and new ideas

Your Experience -

WHAT WE’RE LOOKING FOR

• A BA/BS degree; advanced degree preferred
• 12+ years of relevant experience,