VP, Platform Marketing

Description

Minute Media is seeking a Vice President of Platform Marketing to lead the strategic direction and execution of our product marketing, demand generation and go-to-market (GTM) efforts across our B2B technology solutions, including our proprietary Online Video Platform (OVP) and Supply Side Platform (SSP).

This is a high-impact role for a seasoned marketing leader with deep industry knowledge focused on defining and delivering the marketing strategy that drives awareness, adoption, and revenue impact.

• Develop and execute a comprehensive B2B marketing strategy that integrates product marketing, GTM planning, and full-funnel demand generation to Minute Media’s technology platform expansion and revenue growth.
• Craft compelling, differentiated product positioning and messaging that articulates business value, resonates with decision-makers, and clearly addresses market pain points.
• Collaborate cross-functionally with Product, Sales, and Customer Success to drive market-ready product launches, ensure alignment on messaging and goals, and deliver a seamless GTM experience.
• Lead the creation of sales enablement and campaign content including product decks, case studies, and educational materials to empower sales teams and support client decision-making.
• Own lead generation and campaign strategy, building integrated programs across digital, content, events, and partner channels, while continuously optimizing performance and ROI.
• Deliver market and audience insights to inform product roadmaps and positioning strategies, to keep the platform ahead of shifting trends in the video, publishing, and advertising landscapes.
• Oversee external brand visibility (in partnership with corporate marketing team) through thought leadership, industry events, PR, and participation in relevant organizations (e.g., IAB, Prebid), enhancing Minute Media’s credibility and voice in the ecosystem.
• Define and track key marketing metrics, managing budget allocation and using data to guide prioritization and optimize performance across channels.
• Participate in high-stakes client engagements and key industry events, articulating complex technical capabilities in compelling, client-friendly terms.
• Mentor and guide cross-functional partners and junior marketers, fostering a culture of innovation, collaboration, and operational excellence.

Requirements

What You Have:

• 10+ years of experience in B2B product marketing, with 5+ in advertising, video, or publisher technology.
• Deep understanding of digital publishing and advertising ecosystems, including OVPs, SSPs, DSPs, CTV, identity, and measurement.
• Proven success launching and commercializing enterprise-level, platform-based or monetization-focused products.
• Excellent storytelling, writing, and communication skills across technical and executive audiences.
• Demonstrated leadership in cross-functional, fast-paced environments and experience mentoring teams.
• Analytical and insight-driven; strong operational focus and fluency with marketing performance metrics.

Nice to Have:

• Background in working directly with digital publishers or media platforms.
• Experience contributing to industry initiatives via IAB, Prebid, or similar groups.
• Strong portfolio of thought leadership content and GTM campaign success stories.

The expected salary range for this position is between $160,000 and $200,000. Actual pay will be determined based on skills, experience, and location. This position is also eligible for performance-based compensation. The benefits available for this position include flexible vacation policy, 15 paid holidays, paid parental leave, health insurance, 401(k) with company match.

Not sure that you're 100% qualified but are up for the challenge? We want you to apply!

Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minute Media participates in E-Verify.

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