Senior Manager, Investor Marketing

Role Summary
Leads cross-functional teams that develop and execute multi-channel marketing plans that. Manages the work of internal and external partners. Stays abreast of the market to help identify changes and opportunities. Creates significant components of the integrated marketing plan for the target segments. Accountable for the effectiveness of individual marketing programs.

Responsibilities:

• Evaluates segment client and prospect populations and competitive markets to develop and execute comprehensive business plans for specific assigned segments in order to drive target audience engagement and business results. Identifies new market opportunities within their overseen segments and promotes products and services by strategically leveraging a variety of promotional channels and delivery mechanisms, including email, digital, events, etc. Oversees internal and external business partners in the execution of the segment-specific strategy, ensuring appropriateness, consistency, and timeliness of key messages and data for all audiences.
• Oversees the project plan(s) and overall execution of the marketing plan(s) for specific assigned segments and channels, including determining necessary internal and external partners and securing their necessary support and determining necessary legal and compliance filings.
• Analyzes and integrates business data with key performance indicators to inform the future development of new promotional programs and propose new campaigns; provides recommendations on segment-wide promotional plans.
• Serves as the primary point of contact for all deliverables, including repeatable and atypical, impacting client and prospect experiences. Ensures the ongoing maintenance and optimization of all ongoing marketing plan workstreams.

Qualifications:
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 8+ years of total relevant work experience

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.