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Product Marketing Manager -- Emerging Products, Application Protection (Enterprise Cybersecurity)
HUMANNew York City, United Statesfull_timeVerifiedPosted 15 Jul 2025
💰 $140,000/yr($90,000/yr – $140,000/yr)
About the role
HUMAN was founded in a Brooklyn sci-fi bookstore with a hacker mindset and the lofty mission of making the internet safer by putting humans first. Today, our Human Defense Platform safeguards enterprises from sophisticated bots, fraud, and account abuse—verifying the humanity of more than 20 trillion interactions per week for the world’s biggest brands and internet platforms.
Being HUMAN isn’t just our name — it’s how we show up for customers, partners, and most of all, our team. That means competitive pay, generous benefits, and meaningful perks — all in a culture that celebrates what matters to you, whether that's marathon training, your pets, or your favorite robot (we have many).
HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet.
We’re looking for a capable and driven Product Marketing Manager with 2–4 years of experience to drive go-to-market execution and help shape the positioning of a new product at the intersection of artificial intelligence and application security. As AI becomes a powerful driver of both innovation and risk across digital experiences, this role plays a key part in helping enterprises navigate and defend against the next wave of automated, intelligent threats.
The ideal candidate will act as a strategic bridge between product, marketing, sales, and the market, translating technical innovation into clear messaging that resonates with both security leaders and business stakeholders. This role blends strategic thinking with hands-on execution, ideal for someone who is energized by emerging technology, evolving threat models, and new go-to-market challenges.
Being HUMAN isn’t just our name — it’s how we show up for customers, partners, and most of all, our team. That means competitive pay, generous benefits, and meaningful perks — all in a culture that celebrates what matters to you, whether that's marathon training, your pets, or your favorite robot (we have many).
HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet.
We’re looking for a capable and driven Product Marketing Manager with 2–4 years of experience to drive go-to-market execution and help shape the positioning of a new product at the intersection of artificial intelligence and application security. As AI becomes a powerful driver of both innovation and risk across digital experiences, this role plays a key part in helping enterprises navigate and defend against the next wave of automated, intelligent threats.
The ideal candidate will act as a strategic bridge between product, marketing, sales, and the market, translating technical innovation into clear messaging that resonates with both security leaders and business stakeholders. This role blends strategic thinking with hands-on execution, ideal for someone who is energized by emerging technology, evolving threat models, and new go-to-market challenges.
As a key member of our product marketing team, you’ll have the opportunity to:
- Develop messaging that helps organizations understand and respond to new forms of automated and intelligent behavior across digital applications.
- Create targeted collateral that supports positioning, sales enablement, and customer education.
- Support go-to-market strategies that introduce an emerging product in a growing segment of application security
- Collaborate with product teams to align roadmap milestones with external narratives and market needs.
- Equip sales and field teams with tools to engage technical and executive audiences.
- Gather insights from early adopters and translate market feedback into actionable messaging and positioning.
- Translate advanced technical capabilities into clear, outcome-driven value propositions.
This role offers high visibility, strategic impact, and growth potential. You will help bring to market a new security product designed for the evolving landscape of automation and artificial intelligence.
What you'll do:
- Develop and execute go-to-market strategies for a new AI-focused product within our application protection portfolio
- Define and refine product positioning, messaging, and differentiation in a fast-evolving and competitive landscape
- Conduct research on emerging threat models, market trends, and customer pain points related to automation and intelligent activity
- Partner closely with product, sales, and marketing teams to align the roadmap, launch plans, and messaging across channels
- Create sales enablement materials, campaign assets, and content that clearly communicate product value to security stakeholders
- Gather and analyze field and campaign feedback to continuously improve messaging, content, and engagement strategies
- Act as a thought partner on AI-driven risk in application environments, contributing to internal strategy and external narratives
- Provide sales enablement materials and training
- Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral
- Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies
- Lead product launches and feature release strategies, and communication
- Design and deliver training programs for sales and customer success teams
- Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
- Collaborate on integrated marketing campaigns
- Provide regular feedback on the product roadmap and feature prioritization
- Support for beta programs and early adopter initiatives
- Support for high-value customer opportunities
Who you are:
- 2–4 years of product marketing experience, ideally in B2B cybersecurity, SaaS, or adjacent enterprise
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