Country Manager - eMobility - BeLux

<p></p><p>Our client is a European tech group operating across mobility and renewable energy, with several complementary businesses spanning digital media, training, e-commerce, and software.The role focuses on their EV charging platform, a scale-up offering a leading consumer app, a roaming charging solution used across Europe, and a growing B2B SaaS platform for corporate fleets.As part of their international expansion, they are now appointing a <strong>Country Manager to build and lead the BeLux market</strong>.</p><p></p><br>Jobomschrijving<br><p></p><p>As <strong>Country Manager,</strong> your main responsibilities will be to :<br><br><strong>Shape &amp; own the BeLux market strategy</strong></p><ul><li>Define the market vision and priorities for Belgium &amp; Luxembourg, adapting the global framework to local realities.</li><li>Build a deep understanding of drivers, barriers, competitors, and user/company behaviors to inform strategic decisions.</li><li>Identify high-impact growth levers across B2C and B2B.</li></ul><p><br><br><strong>Accelerate B2C adoption &amp; engagement</strong></p><ul><li>Boost usage of the mobile app and charging access solution through creative, locally relevant activation.</li><li>Work with Marketing on targeted campaigns and growth experiments; ensure seamless onboarding with Customer Success.</li><li>Influence product developments by sharing market insights and feature needs with Product &amp; Tech.</li></ul><p><br><br><strong>Drive B2B development &amp; support fleet electrification</strong></p><ul><li>Analyze fleet maturity and corporate charging needs to position the B2B SaaS offer effectively.</li><li>Partner with Marketing &amp; Sales to build a solid lead generation engine and qualify opportunities.</li><li>Secure customer satisfaction and long-term usage through close collaboration with Customer Success and B2B Ops.</li></ul><p><br><br><strong>Turn strategy into execution &amp; measurable results</strong></p><ul><li>Own the BeLux KPIs and P&amp;L: monitor performance, detect weak signals, and propose data-backed improvements.</li><li>Deploy clear action plans and ensure cross-functional alignment for efficient execution.</li><li>Be the operational link between market needs and central teams (Sales, Product, Tech, Marketing, CS).</li></ul><p><br><br><strong>Build and represent the brand in the local ecosystem</strong></p><ul><li>Become the face of the company in the BeLux market: attend events, engage communities, and expand visibility.</li><li>Develop partnerships with charging networks, installers, service providers, driver associations, and corporate stakeholders.</li><li>Conduct initial discovery visits with prospects, validate opportunities, and coordinate handovers to internal Business Developers.</li></ul><p><br><br><strong>Prepare the ground for future local expansion</strong></p><ul><li>Identify organizational needs as the market grows and contribute to planning a future local team (Sales, Marketing, etc.).</li><li>Ensure continuous feedback loops to refine positioning, operations, and product-market fit.</li></ul><p></p> <p>The successful candidate will have the following qualities:</p><ul><li>Relevant experience in market development / new market launch / acceleration (ideally in SaaS, digital products, mobility, energy)</li><li>Proven ability to adapt a global strategy to local dynamics and deliver measurable growth.</li><li>Data-driven: confident with KPIs, dashboards, CRM, and translating field insights into action.</li><li>Strong partnership-building mindset with companies, associations, and institutional stakeholders.</li><li>Entrepreneurial, hands-on, and autonomous, with excellent cross-functional collaboration skills.</li><li>Deep understanding of BeLux cultural and business context; EV ecosystem knowledge is a plus.</li><li>Fluent in Dutch and English.</li></ul>