Advisor, On-Premise Hospitality - Westchester, NY

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.  

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community. 

Job Description

Must be based within a 30 minute commuting distance of the designated market.

The Advisor, On-Premise Hospitality is responsible for driving brand and commercial performance across a territory of on-premise accounts for a large portfolio of spirits brands using strategic business solutions and hospitality industry expertise. 

Reporting to the Manager, On-Premise Hospitality, the advisor will leverage her/his industry know-how, brand programming and agency resources to provide value for on-premise customers (account decision makers) in turn building a long-term relationship for the portfolio. 

Core Responsibilities/Activities:

• Legal and Compliance Accountability. Maintain all legal and marketing code guidelines 
• Customer Engagement. Drive brand presence, performance and advocacy in various segments of on-premise accounts using strategic engagement activities and business-focused solutions
• Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
• Consumer Strategy. Gain insight to consumer trends in various segments of on-premise accounts to inform customer (account) engagement sessions
• Social Media Presence. Utilize social platforms to support brand initiatives 
• Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
  • Budget and expense management
  • All reporting responsibilities
  • Tracking and management of performance data using agency-appointed platforms
  • Participation in all internal training initiatives 
  • Point of Sale, asset and warehouse management
  • Brand, market, competitive and customer insight curation
• Leverage Agency Expertise. Seek, secure and facilitate opportunities to bring education team and its content to on-premise customers within territory
• Network Partnership. Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
• Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

What Success Looks Like:  

• Commercial growth (exceeding goals) in on-premise accounts within territory  
• Menu presence growth (exceeding goals) in on-premise accounts within territory 
• Delivery of program activities within the on-premise environment 
• Growing presence on social media  
• Positive 360º feedback from manager, market team and client partners 
• Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client 
• High rate of added value across territory (going over and above with our client partnership in the field) 
• Increasing brand and category knowledge 

The physical demands of this role require the following: 

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 

Qualifications

• Minimum 3 years of experience in the spirits or hospitality industry
• Distributor or broker experience is a plus
• Bar/restaurant/hotel operator experience a plus
• Growing network of industry professionals in market
• Knowledge of liquor laws, regulations, and rules 
• Interest in growing knowledge in spirits history/production and cocktail culture
• Excellent written and verbal communication skills
• Persuasive selling and negotiation skills are required to d