Senior Director of Marketing, Americas

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Senior Director Marketing, AMERICAS

Based in:             TBC  

Reporting to:     VP Global Field Marketing  

Your role in our Future

The Senior Director of Marketing will report into the Global VP Field Marketing and will be responsible for managing Directors and Managers across Canada, USA and LatAm for our Digital and MRS businesses. The total organization responsibility will be 16 people with an annual marketing generated bookings target of over 78m and comprises of ABM, Partner Marketing, Event Marketing, Digital Marketing and Strategically focused marketers to service Enterprise and SMB and the main verticals within.

This senior Director is a critical leader within the demand generation department, serving as a strategic advisor responsible for shaping the region’s marketing strategy, vision, and operational execution and acts as a strategic partner to central marketing teams and regional stakeholders to drive growth. The Senior Director must leverage data-driven insights to transform field marketing in into a scalable, insight-led function, focusing on optimizing operations to reduce costs associated with Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) to drive a 3x marketing spend to bookings ratio. This position is responsible for developing growth strategies that drive sales pipeline, enhance brand recognition, and engage customers through impactful, regionally tailored marketing programs. Additionally, the Senior Director will be expected to work with the Global VP of Field Marketing on global projects aimed at advancing the broader marketing function.

What you will do

Strategic Development:

• Lead the creation and execution of a tailored field marketing strategy, that is tightly aligned with the sales leadership strategy and leverages insights to drive effective campaign roadmaps and optimizing resource allocation and budget management.
• Develop comprehensive frameworks and operating models that align with global strategies, facilitating streamlined processes and measurable success in regional marketing initiatives.
• Utilize advanced data analytics to inform marketing decisions, identify target markets, craft tailored campaigns, and define key performance indicators (KPIs) aligned with regional business objectives.
• Build intelligence relating to the geographies in the Americas  go-to-market (GTM) strategies and campaigns that feed back into central marketing teams and drive innovation within the regional field marketing function.

Operational Leadership:

• Team Leadership: Build and manage a high-performing regional marketing team across two business areas, setting clear goals, providing mentorship, and fostering a collaborative environment.
• Campaign Management: Oversee the planning and execution of regional marketing campaigns, ensuring initiatives are timely, within budget, and optimized for performance.
• Performance Monitoring: Establish and track KPIs to evaluate marketing success, reporting regularly on campaign performance and brand recognition metrics to both regional and central leadership.
• Account-Based Marketing (ABM): Develop targeted ABM strategies to engage key accounts, collaborating with sales teams to create personalized campaigns.
• Event Management: Oversee the planning and execution of trade shows, conferences, and field events, managing vendor relationships, logistics, and budgets.
• Partner Marketing: Align with the global partner framework to ensure the rgion has an executable strategy to attract new partners and expand and retain engagement from existing partners to meet indirect pipeline and bookings targets.

Collaboration and Communication:

• Partner with various marketing functions—such as Customer Marketing, Partner Marketing, Global Campaigns, and Corporate Marketing—to ensure field marketing strategies align with global initiatives while maintaining regional relevance.
• Cultivate strong relationships with internal stakeholders, particularly within sales and product marketing, to ensure alignment betw