Sales Enablement Marketing Manager

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Job Description

Albemarle is hiring for a Sales Enablement Marketing Manager. This position is hybrid (3-days per week in office) and located in Charlotte, NC.

The Sales Enablement Marketing Manager is responsible for bridging the gap between marketing and sales by developing and executing global sales enablement strategies that empower sales teams with the tools, content, and insights needed to drive revenue growth. This role plays a critical part in aligning go-to-market messaging, optimizing sales processes, and enhancing customer engagement by outlining data-driven enablement programs.

This role will provide the expertise for the marketing center of excellence (ie: online marketing hub) through partnership with Commercial Sales Excellence, Commercial and Sales teams to develop strategic marketing initiatives aligned to the region and end markets. And will work directly with other members of the marketing team, sales and sales enablement to support industry events and sales engagements.

The Sales Enablement Marketing Lead needs to have a passion for program management and driving actions to increase seller productivity and measurably improve seller performance and engagement through market insights, trainings, etc. Success will be measured by and in conjunction with key sales excellence metrics, such as sales productivity and leads to revenue.

What You Will Do

Reporting to the Marketing Activation Director in Strategic Marketing, the key responsibilities will include: 

Strategic Enablement

• Develop. lead and own the global sales marketing enablement strategy aligned with marketing and commercial excellence goals.

• Collaborate with product/segment marketing, marcom, and sales leadership to ensure consistent enablement strategy, tools and messaging across all touchpoints in each segment.

• Define, develop and manage the sales enablement roadmap, including onboarding, training, and ongoing development programs.

• Align with Commercial Excellence function to ensure adoption of key strategic initiatives identified as part of this role to enable sales productivity (ie: global training, leads to revenue conversion and sales effectiveness activities).  

Content & Tools

• Work within and extract data from the integrated set of sales tools and systems including SFDC, and customer facing portals, such as the marketing hub and website

• Create and curate high-impact sales collateral, pitch decks, case studies, and competitive battlecards in partnership with cross-functional teams.

• Own and manage enablement platforms (e.g. Marketing Hub) and other platforms to ensure sales is able to support customers with the information necessary and to ensure easy access to content.

• Lead marketing projects and marketing initiatives focused on growth and improving productivity throughout the sales organization (ie: leads to revenue).

Performance & Insights

• Establish KPIs to measure marketing sales effectiveness (e.g., content usage for collateral, win rates for campaigns, ramp time for training initiatives). This will be done in alignment with key sales metrics and commercial excellence targets.

• Deliver regular reporting to senior leadership on enablement impact and ROI.

• Be accountable for driving market backed, and customer focused initiatives that are measurable and sustainable; develop programs and metrics that increase the adoption and seller success and wins for the business. 

Cross-Functional Collaboration

• Act as a strategic liaison between marketing, sales, sales excellence, and product teams.

• Lead feedback sessions to continuously refine defined enablement strategies.

• Attend and support global and regional sales events, including kickoffs, training summits, and product launches.

Key Skills & Competencies:

• Strategic Thinking: Ability to align enablement initiatives with broader commercial and marketing strategies; skilled in translating business goals into actionable sales support programs.

• Cross-Functional Collaboration: Ability to partner with te