AVP, Consumer Marketing & Growth

Job Description:

Role Summary/Purpose:

As the AVP, Consumer Marketing & Growth, you will be instrumental in driving consumer  acquisition, activation, and incremental spend for SYF’s portfolio of furniture, appliance, and electronics retailers across buying group, associations and key relationships. This role focuses on leveraging B2C and B2B2C marketing strategies that enhance the consumer credit experience, increase cardholder engagement, and drive incremental sales through tailored promotions and seamless integration of SYF credit offerings at all relevant consumer touchpoints.

You will lead the development and execution of innovative consumer marketing programs designed to build loyalty, increase repeat usage, and deepen the engagement of cardholders with SYF’s financing products. Working closely with our independent retail partners and internal teams, you will integrate financing offers into the broader consumer shopping journey — both online and in-store — to optimize consumer activation and maximize penetration of SYF’s credit products within targeted customer segments.

This role demands a strategic marketer passionate about consumer insights, digital marketing innovation, and delivering measurable growth through dynamic, omnichannel campaigns and best-in-class consumer experiences aligned with SYF’s independent retailer modules.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Consumer Activation & Loyalty Growth: Lead the design and execution of consumer-focused strategies that drive applications and utilization of SYF credit products, increase recurring usage, and foster long-term cardholder loyalty within SYF’s retail partnerships within key relationships within SYF HOME.

• Incremental Sales & Penetration Campaigns: Develop and implement targeted B2C marketing campaigns—leveraging channels such as email, buying group and association website platforms, mobile platforms, and direct mail—that increase consumer awareness, promote credit offers, and stimulate incremental purchase volume among current SYF cardholders.

• Consumer Credit Integration: Collaborate with retail clients and internal stakeholders to embed SYF’s financing solutions seamlessly into the consumer shopping experience across digital platforms and physical stores, building an ingrained credit culture and driving consumer adoption including advertising materials, training, incentive programs and other tools to generate applications and credit culture.

• Promotional & Incentive Strategy: Create and execute innovative promotional financing, and special offers that resonate with consumers, differentiate SYF’s products, and enhance value perception to drive higher usage and consumer satisfaction.

• Consumer Insight & Behavior Analytics: Leverage consumer data and competitive intelligence to develop consumer value propositions tailored to evolving shopper preferences and market trends, leading to more effective marketing initiatives in collaboration with HOME Network team.

• Multi-Channel Campaign Leadership: Manage integrated consumer marketing initiatives that combine digital advertising, event marketing, co-branded communications, and partnership promotions to reach and engage diverse consumer segments.

• Brand & Partnership Collaboration: Work closely with retail partners and SYF sales to align consumer marketing strategies with broader growth objectives, ensuring consistent messaging and maximum impact across all consumer-facing channels.

• Compliance & Best Practices: Ensure all consumer-facing marketing efforts comply with regulatory guidelines and SYF’s advertising standards, incorporating the latest best practices from SYF’s independent retailer modules.

• Budget & Performance Management: Oversee consumer marketing budgets, track campaign ROI, and refine tactic