Growth Marketing Manager, Open-Loop Commerce

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. 

Join us.



Responsibilities:

- Own the strategy and execution of global growth marketing efforts that drive adoption and GMV growth for Business Account Open loop commerce features.

- Develop audience segmentation, determine growth narratives at personalized level and identify product funnel stage.

- Partner with product teams to identify growth opportunities and enable product optimizations.

- Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.

- Continuously drive innovation and experiment with new marketing channels, tools, and creatives.