Content Marketing Manager

Content Marketing Manager

TimelyCare

TimelyCare is a clinically accountable virtual care provider built specifically for education. Trusted by nearly 500 campuses across the U.S., TimelyCare combines URAC-accredited clinical standards with a measurement-based approach and a partnership-first model to help institutions champion well-being with clarity, accountability, and real-world impact. Through a seamless, easy-to-access platform, TimelyCare offers a comprehensive range of services, including a crisis line, mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, success coaching, basic needs assistance, faculty and staff guidance, peer support, and self-guided wellness tools. TimelyCare drives clinically validated improvements in depression and anxiety, supporting healthier learning environments.

The Role
TimelyCare is seeking a Content Marketing Manager to define and evolve our brand presence through strategic storytelling, thought leadership, and measurable content marketing. Reporting to the VP of Brand Strategy, this role is responsible for creating market differentiation by positioning TimelyCare as the trusted voice of student wellbeing education, and the future of care.

More than a content strategist, this leader will build and scale a modern, AI-enabled content operation that transforms customer insights, research, executive perspectives, and industry trends into compelling narratives that audiences intentionally seek out. They will establish editorial franchises, develop original research and intellectual property, elevate executive thought leadership, and create a measurable content ecosystem that strengthens brand awareness, trust, and business growth.

This role partners closely with Brand, Creative, Product Marketing, Communications, Demand Generation, Customer Success, Sales, and executive leadership to ensure every piece of content reinforces TimelyCare's mission while driving meaningful engagement across every stage of the customer journey.

Location

This is a remote position. Reviewing candidates across the country.

What You’ll Do

Lead Editorial Strategy & Thought Leadership

• Own TimelyCare's editorial vision and long-term content strategy.

• Identify and own strategic conversations across higher education, healthcare, mental health, AI, and the future of care.

• Develop recurring editorial franchises, signature content series, and narrative themes that differentiate the brand.

• Transform customer insights, original research, and executive expertise into compelling thought leadership.

• Interview executives, customers, clinicians, and industry experts to uncover authentic stories.

• Create content audiences intentionally seek out—not simply content that fills a calendar.

Build an AI-Native Content Operation

• Design, build, and continuously improve TimelyCare’s content operating system, including editorial planning, governance, AI-enabled workflows, production processes, content lifecycle management, and cross-functional collaboration.

• Leverage AI for research, drafting, editing, repurposing, and content production while maintaining editorial excellence.

• Build prompt libraries, governance standards, editorial QA, and scalable human review processes.

• Transform a single strategic idea into multiple high-quality content formats across channels.

• Evaluate emerging AI tools and implement best practices that improve efficiency and quality.

Turn Customer Insights into Storytelling

• Conduct customer interviews and uncover behavioral insights, trust drivers, and decision journeys.

• Apply behavioral science and jobs-to-be-done research to shape messaging and content strategy.

• Translate complex healthcare and higher education topics into clear, engaging, human-centered stories.

• Develop content that resonates with students, campus leaders, and executive decision-makers.

Drive Multi-Channel Distribution

• Build integrated distribution strategies across owned, earned, social, executive, and partner channels.

• Partner with PR and Social leads to grow executive thought leadership through LinkedIn, newsletters, podcasts, PR, and community partnerships.

• Maximize reach by strategically repurposing content across formats and audiences.

Develop Original Research & Intellectual Property

• Identify opportunities for prop