We have ambitious plans, and we know the most critical step is building an incredible team that reflects the diverse fabric of our nation and embodies our values. Our team is made up of people who are equal parts dreamers and doers. We are people who care as much about how we achieve our goals as we do about the goals themselves. Our values drive our team and are instilled in the work this Foundation does every day. We are also committed to creating an anti-racist organization in order to do our part to help combat racism and inequity in all forms, in communities across our nation and around the world. Read our full statement on anti-racism and equity here.

Purpose of Role

The Senior Director of OPC and Brand Marketing will lead strategic marketing efforts to launch and sustain the Obama Presidential Center (OPC). They will partner with the CMO to lead marketing plans for the OPC and the Foundation brand visibility, engagement, and impact. This role will drive integrated marketing campaigns that resonate with diverse audiences, support the Foundation's mission, and ensure alignment across channels. As a senior leader, this individual will oversee a multidisciplinary team and collaborate with cross-functional stakeholders to deliver an innovative 360 marketing plan that integrates the Obama Foundation narrative and tone, and delivers on the OPC’s earned income targets and quarterly KPIs, such as ticketing and attendance.

As the Senior Director, OPC and Brand Marketing, you’ll be reporting directly to the Chief Marketing Officer.

Strategic Leadership

• Oversee the development and execution of the Obama Foundation and OPC brand narrative, ensuring consistent storytelling and messaging across all touchpoints.

• Set a performance marketing strategy that aligns with the organization's goals and values and supports the preparation, launch, and ongoing support of the OPC.

• Partner with the VP of Communications and PR consultants on crisis communications and message management.

• Develop and oversee a 360-degree marketing strategy, including marketing plan development, media planning, and omni-channel activations.

• Drive audience engagement through CRM strategy, consumer journey design, and 1st-party data optimization.

• Develop promotional strategies, including corporate partnerships and revenue-driving campaigns.

• Develop promotional strategies for Programs across Obama Foundation and OPC.

• Design and help implement cross-functional operations for strategy development and execution of OPC marketing, collaborating with internal partners such as the Design Director and OPC team. 

• Serve as a thought leader on audience engagement trends, digital innovation, and brand storytelling.

• Support organizational change readiness, ensuring the marketing strategy aligns with and drives new audience adoption and engagement during the OPC launch.

• Collaborate closely with executive leadership, Development, and OPC teams to ensure alignment of marketing strategies with organizational priorities and revenue goals.

Team Management and Collaboration

• Scale and develop a high-performing marketing team, aligning structure and skills with evolving OPC priorities and audience demands.

• Partner with internal teams to ensure brand consistency and campaign alignment across initiatives.

Data Analysis and Optimization

• Lead the effort to identify and understand our target audience.

• Establish quarterly KPIs and metrics to evaluate the success of OPC marketing efforts in partnership with OPC and Development teams (ie. experiential KPIs, guest growth/acquisition, guest engagement, revenue growth through expanding range of products and customer experiences).

• Leverage insights to refine strategies and optimize marketing spend for maximum impact.

Vendor and Budget Oversight

• Manage relationships with external vendors, agencies, and consultants to support marketing efforts.

• Oversee and optimize the marketing budget, ensuring efficient allocation of resources.

Key Deliverables / Outcomes

• Clearly articulated strategy that is aligned with organizational strategic goals, and is executable by a high-functioning marketing team.

• Revenue targe