Manager, Product Marketing, Flooring

Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow’s breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people’s lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken’s curious minds and inspired solutions at Milliken.com and on Facebook, Instagram and  LinkedIn.

 

 

POSITION TITLE 

Manager, Product Marketing, Flooring

 

POSITION OVERVIEW

The Flooring Product Marketing Manager is responsible for developing and executing product marketing initiatives for the Commercial and Hospitality verticals. This role is instrumental in translating customer needs into compelling product positioning, go-to-market execution, and commercial tools that support growth.

This person must effectively collaborate with Product Management, Design, and Sales to ensure Milliken’s Flooring products are clearly positioned, effectively launched, and supported with the messaging and tools needed to win in complex buying environments. The role sits within the Flooring Strategic Business Unit (SBU) while partnering closely with Marketing Shared Services for campaign execution, creative development, and digital activation.

The position is located at Milliken’s Global Headquarters in Spartanburg, SC.

 

JOB RESPONSIBILITIES

Strategy & Market Understanding

• Lead all marketing activities related to Commercial Flooring products in the Contract and Hospitality businesses.
• Collaborate with cross-functional teams and sales leadership to understand business objectives and translate them into strategic marketing initiatives.
• Develop marketing strategy and tools that address the unique needs and pain points of our target audience and increase effectiveness of materials used to support the sales process.

 

Go-To-Market Planning & Launch Execution

• Build product marketing plans for collection launches and oversee execution of collateral, samples, sales training, and promotion.
• Manage creative partner relationships, determining which resources to deploy both internally and externally.
• Oversee creative services spend to deliver high-quality product merchandising and deliver product collateral on-time and on-budget.
• Align with SBU Event Manager