Senior Manager, Strategic Marketing

CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact. 

What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model.

Job Description

Position Purpose

In this role, you will be a key North American team member in identifying, prioritizing, developing and executing new market segments and channel go-to-market strategies (innovative price, product, promotions and customer solutions).

Scope

Central function supporting all CHEP Americas

Major/Key Accountabilities

• Works closely with senior leadership to identify strategic growth opportunities
• Manages portfolio of strategic marketing projects from business case assessment through delivering outcomes and key results
• Develops and maintains project charters and portfolio management tools to aid in managing program roadmaps and tracking project workplans, milestones, risk assessment and scorecards
• Aligns with cross-functional teams to prioritize strategic growth initiatives throughout the region based on size of prize and profitable growth impact to the business
• Identifies and unlocks strategic growth opportunities aligned through segment or account-based go-to-market strategies in core and new markets/channels
• Partners with cross-functional team to plan, organize and execute Account Based Marketing (ABM) and Portfolio Optimization programs with regional Key Strategic Accounts and Integrated Marketing/Demand Generation teams
• Facilitates product, and program market leadership by building out regional strategic marketing capabilities
• Develops Sales (Manufacturer & Retailer) Battlecards and Industry Solution Guides by Segment/Persona/Ideal Customer Profile; develops Strategic Marketing battlecards to aid and expedite leadership decision making
• Develops and delivers standardized cross-regional reports using segmentation PowerBI, Nielsen and other tools
• Leads research of new markets and channels as prioritized
• Works closely with and regularly informs stakeholder team members to ensure ongoing alignment and coordination of growth activities
• Actively develops effective cross-functional network to establish a broad base of business knowledge and perspectives

Measures

• Key milestone deliverer
• Strategic contribution and sales growth support
• Revenue and pricing growth YoY
• ROCI/ULP improvement
• New segments/channels penetration
• NPS score
• Market, industry, and customer intelligence gathering that is then presented to leadership as actionable insights
• Internal Customer Satisfaction (Sales, Marketing, Leadership)

Authority/Decision Making

Works and builds effective relationship with key stakeholders ​

Key Contacts

Internal:

Sales, Marketing, Solutions, Strategy, Insights, Innovation, Finance and Leadership Teams, US, Canadian & LATAM Directors, Pallecon leadership and others.

External:

CHEP customers and potential customers. Along with research agency/partners

Qualifications

Essential Qualifications

• Bachelor’s degree in business, Marketing, Finance or related field

Desirable Qualifications

• MBA strongly preferred

Experience

• 5+ years of bu