Creative Strategy Manager, TechCrunch

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

TechCrunch is the go-to source for intelligence about the future of technology and the people creating it. We follow the technology and we follow the money – we’re not just excited about the products and services being developed but we answer for our global audience of readers the who, what, why and how. With the private market now bigger than the public market, owning startup coverage is key to owning the future and TechCrunch’s news along with our flagship event Disrupt remains at the top of its game. No one brings the world of technology and startups together in one place like TechCrunch. 

This role will have a huge impact as you  will drive innovation, deliver best-in-class multi-platform ideas that meet advertising client needs, and leverage brand assets that align with the property. They will serve as the creative and marketing sales support lead to bring value to all constituencies. If you’re passionate about the world of startups and technology innovation, this one's for you!

TechCrunch  is looking for an experienced Creative Strategy Manager for the advertising and event sales team: 

• A Problem Solver. You're obsessed with solving brand problems through the most creative & innovative solutions.

• Insights-Minded: Comfortable working with data to derive insights from data points 

• Versatile: Equal parts creative and strategic, able to balance creative integrity with business needs

• A Storyteller. You have a passion for storytelling, and want to help us tell great ones.

• A Mentor. You inspire people to think creatively and facilitate innovation, strategic thinking, and collaboration. 

• A Creative: Develop  out of the box and first to market concepts to connect with our audience.

• Trend Hunter: Forward-thinking always brainstorming faster than the speed of culture

• Client-Centric: You know how to map a creative idea back to client KPIs.

Responsibilities:

• Lead creative strategy and development for RFPs, RFIs, and proactive requests 

• Develop and implement clear, and visually compelling pitch materials to convey insights, ideas, and value to clients – for on-platform, events and off-platform opportunities

• Collectively work with the sales team to understand clients' qualified and measurable KPIs, and identify the most creative solutions for the brands

• Captivate a room of content/creative decision makers by bringing your ideas to life, with the ability to brainstorm in real time with senior level clients 

• Facilitate brainstorming with editorial and product to ensure that creative concepts are in line with organic programming and audience consumption habits

• Revive and own the go-to-market materials for the TechCrunch advertising offerings

• Create and educate on effective distribution strategies based both on platform-specific best practices while tying back to client KPIs

Qualifications:

• 5+ years of creative strategy experience at an agency, content studio or brand

• A strong understanding of advertising and best-practices across all digital formats and social channels 

• A strong understanding of tech media, BtoB client categories, events  and  the tech industry at large

• Experience pitching high-level concepts effectively to both internal stakeholders and clients.

• The ability to leverage research and insights to successfully reinforce client strategy

• A self-starter that proactively seeks opportunities to leverage and can hit the ground running

• Experience working with geographically dispersed teams and external partners

• A willingness to embrace a culture of collaboration

• A person people would describe as dynamic, inspiring and highly intelligent

#LI-KS2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies