AVP, H&W - B2B Acquisition Marketing

Job Description:

Role Summary/Purpose:

This position will support the multi-channel digital customer acquisition strategy and execution for the CareCredit retail credit product portfolio. Core responsibilities include designing and managing acquisition marketing programs, conducting customer and market research, developing targeting and testing strategies, financial projections, campaign launch, and post-implementation reporting. The role involves close collaboration and direct management of B2B client relationships at multiple organizational levels, with a strong focus on driving new customer growth through digital channels.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition growth plans aligned with business objectives and client goals.

• Establish and maintain strategic relationships at senior levels within partner organizations to ensure alignment and support for acquisition initiatives.

• Analyze client business objectives and marketing calendars to develop acquisition strategies that maximize customer acquisition and program performance.

• Optimize and manage marketing spend against growth targets, pursuing additional budget opportunities to scale acquisition efforts.

• Identify and segment target audiences for acquisition campaigns, leveraging data-driven insights to design and test acquisition programs that drive incremental new customer growth.

• Develop and maintain a competitive market and industry analysis framework to ensure CareCredit’s acquisition strategies remain innovative, effective, and aligned with evolving market dynamics.

• Lead acquisition marketing campaigns in a fully integrated omni-channel environment, ensuring digital assets are optimized, innovative, and aligned with the overall brand and partner marketing initiatives.

• Monitor and report on acquisition campaign performance, including key metrics related to new customer volume, cost per acquisition, ROI, and other KPIs; continuously refine marketing tactics based on data insights.

• Collaborate cross-functionally with internal teams (e.g., media, analytics, product, sales) and external partners/agencies to drive timely and effective campaign execution.

• Contribute to financial planning cycles by providing acquisition-related forecasts, budget recommendations, and performance analysis.

• Manage multiple acquisition projects and priorities simultaneously, ensuring all deliverables meet quality, timeline, and budget expectations.

• Perform other duties and special projects as assigned, focused on driving new customer acquisition growth.

Qualifications/Requirements:

• Bachelor’s degree preferred or, in lieu of a degree, a high school diploma/GED with 7+ years of marketing experience.

• Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services industries, including:

  • 3+ years leading growth marketing strategies for consumer-facing products or programs

  • 3+ years experience managing digital customer acquisition channels including online and mobile

  • 3+ years exposure to co-brand or general purpose credit card product marketing or retail industry marketing

• Ability and willingness to travel as required (~20%).

Desired Characteristics:

• Prior experience in retail or financial services marketing focused on acquisition-driven customer growth.

• Proven success developing and delivering digital acquisition strategies and financial services products to consumers.

• Collaborative style with a strong ability to work comfortably within a matrixed and decentralized organizational structure.

• Exceptional communication, relationship building, influencing, and collaboration skills.

• Strategic thinker with demonstrated ability to develop and execute actionable acquisition plans that drive measurable business results.

• Deep understanding of consumer finance marketing, value propositions, and product development life cycle from ideation through go-to-market.

• Proven project management skills, managing complex acquisi