Senior Analyst, Marketing Analytics - Urology

Additional Location(s): US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. 

              

About the role:

 

Boston Scientific is seeking a Senior Analyst to drive strategic growth in our Urology division through actionable data insights. As part of the Marketing Analytics team, you will analyze large datasets, make cross-channel recommendations, and deliver strategic insights to stakeholders to optimize marketing effectiveness.

 

In this role, you’ll apply marketing analytics expertise across campaigns and initiatives, collaborating with cross-functional teams to enhance performance and align with business objectives.

 

Your responsibilities will include:

• Develop and execute marketing analytics frameworks across campaign lifecycles, covering measurement plans, insight discovery, and performance reporting.
• Analyze large datasets (e.g., digital advertising, CRM, sales) to uncover insights and offer recommendations that enhance cross-channel performance and optimize the customer journey.
• Collaborate with marketing leaders, counterparts, and sales teams to align goals and provide actionable insights that drive business results.
• Present data-driven recommendations to stakeholders at various levels to ensure they fully understand and integrate insights into marketing strategies.
• Stay current with digital marketing trends, tools, and best practices, and share relevant insights with the team to enable continuous improvement.
• Support A/B testing initiatives and work closely with stakeholders to validate hypotheses and guide decisions through data-driven testing strategies.
• Define data requirements for campaigns and programs to ensure accurate collection and analysis that support marketing objectives.
• Triage and resolve data issues as they arise to maintain data integrity and accuracy across marketing platforms.

 

Required Qualifications:

• Bachelor’s degreewith 4+ years in digital marketing, including 2+ years in an analytics-focused role, OR, in lieu of a degree, 8+ years of combined experience in digital marketing and digital analytics.
• Proficiency in SQL and experience querying databases (e.g., Google BigQuery, Snowflake) to extract data for analysis.
• Analytical skills, including expertise with Excel (pivot tables, vlookups) and data visualization tools such as Tableau or Looker.
• Hands-on experience with digital marketing platforms such as Google Analytics, Google Tag Manager, Google Ads, and Facebook Ads.
• Effective communication skills with the ability to present data-driven insights to technical and non-technical audiences.
• Ability to work collaboratively with cross-functional teams to support business objectives.

 

Preferred Qualifications:

• Degree concentration in Business, Economics, Data Science, or a related quantitative field.
• Familiarity with Salesforce platforms, including Marketing Cloud, Sales Cloud, and CDP.
• Experience with A/B testing and experimentation platforms, such as Optimizely.
• Knowledge of advanced marketing analytics techniques, including lead scoring, attribution modeling, and media mix modeling.
• Experience collaborating with marketing and sales teams to support data-driven decision-making.

Requisition ID: 593718

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life