Senior Manager Customer Data Platform

 

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. 

Staples is seeking an experienced Customer Data Platform Manager to join our Marketing Sciences & Operations team. This role will focus on managing omnichannel campaign execution through our Customer Data Platform (CDP), the central hub for all omnichannel marketing planning, execution, and reporting. The CDP is one of many growth areas connected with Staples' ongoing digital transformation. The Marketing Sciences & Operations team manages Customer Intelligence, Consumer Insights, Data Sciences, Marketing Operations, Marketing Effectiveness, and Lead Management for Staples B2B and B2C customers.

 

What you’ll be doing:

• Drive Business Adoption & Training: Educate teams on how to use the CDP effectively, develop training materials, and conduct workshops.
• Define & Prioritize CDP Capabilities: Work with stakeholders to identify key capabilities needed from the platform and prioritize features based on business impact.
• Manage Data Integration: Oversee integration of various data sources into the CDP and ensure data quality and consistency across systems.
• Support Campaign Execution: Assist in setting up campaigns within the CDP and monitor performance metrics, optimizing accordingly.
• Cross-team Collaboration: Act as a liaison between marketing operations, IT, analytics teams, and facilitate communication regarding platform updates or issues.
• Vendor Management: Manage relationships with external vendors providing support or additional services for the CDP.
• Manage two direct reports, set clear goals, track performance, and foster a collaborative, data-driven, and agile working environment. Provide coaching and professional development opportunities aligned with organizational needs and employee growth.

 

What you bring to the table:

• Strategic Thinking & Business Acumen: Ability to translate business strategies into technical requirements.
• Cross-functional Collaboration: Ability to work across multiple teams including IT, marketing, analytics.
• Strong analytical and data-driven mindset, with the ability to use data and metrics to optimize performance and demonstrate ROI.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Demonstrated leadership in cross-functional environments with high ambiguity.
• Self-motivated, proactive, and results-oriented, with the ability to work independently and under pressure.
• Passionate about Marketing Technology and its role in driving digital transformation.

 

What’s needed- Basic Qualifications:

• Bachelor's degree in marketing, business, related field or equivalent work history.
• At least 9 years of experience in Marketing Operations, with at least 3 years of experience in CDP (Customer Data Platform) product management and/or operations.
• Training & Enablement: Ability to train teams on CDP capabilities and best practices.
• Data-driven Mindset: Understanding of customer data platforms (CDPs) and their application in marketing.
• CDP (Customer Data Platform) & MarTech Knowledge: Deep understanding of Customer Data Platforms (CDPs) and marketing technologies such as Hightouch, Action IQ, Treasure Data, Adobe Experience Platform, Twilio Segment, Salesforce Data Cloud, etc.
• Proven track record of operating Customer Data Platform and related technologies to support personalized omnichannel marketing scenarios, as well as adopting new features for innovation.

 

What’s needed- Preferred Qualifications:

• Bachelor’s Degree or equivalent work experience.
• 9+ years of Marketing Operations Experience.
• 3+years of Customer Data Platform Experience.
• Experience with cloud data warehouses (e.g., Snowflake, BigQuery), ETL pipelines, and marketing automation tools.
• Working knowledge of privacy regulations (GDPR, CCPA) and how they impact customer data practices.
• Certification in CDP platforms or martech tools.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid